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BankSimple invites first customers; rebrands itself as Simple

simple.com

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Re: BankSimple invites first customers; rebrands itself as Simple

#101
post #77

This move strikes me as being a little too quaint for a financial service. I can't tell what I'd be signing up for. While their language is very friendly, it's also obtuse, and that doesn't foster trust.

What questions would you like us to answer, or where do you think we can be more specific? We're always trying to improve the way we explain what we do, so we're open to suggestions :)

Can I withdraw my money directly from the partner bank, and is it in an account with my name on it?

Re: BankSimple invites first customers; rebrands itself as Simple

#102
post #45
post #16

I'm not sure I understand the proposition now. Who is the relationship with? As in... who has my money? I read it as them hiding that from you for simplicity... you get this one interface and customer service which is wonderful, but to achieve this they are the proxy to your bank? So... do they set up the bank accounts, or do you? Do you have the ability to go straight to your bank, or does Simple preclude that abili…

As I understand it: Banking is a commodity product. Other than access to ATMs, customer service, and online banking there's not much difference between banks (other than rates & fees, of course). Same goes for the customers, honestly. If the bank doesn't extend you credit anyway, its a "your money is green" situation. Yet the marketplace is still inefficient, and they think they can make money by making it efficient.…

There are strict rules that govern how banks operate. As bad as that relationship may have gotten recently, there are some basic legally enforced assurances that I can take for granted in how banks will respond to requests about my money. If Simple is a middleman to this transaction, I no longer have those legal protections.

That doesn't sound very great to me.

Re: BankSimple invites first customers; rebrands itself as Simple

#104
post #41

Earlier quoted context omitted.

Still confused. Is the account at the partner bank in my name, or that of Simple?

I have no affiliation with Simple, but the relationship seems pretty straight forward. "Where" your money is becomes an abstraction. You hold an account with Simple, and are issued a Visa card with which you can access the funds in your account. Everything beyond that is transparent to you. The accounts would technically be "in your name", since the funds are yours, but you never have to interface with the other bank…

But pragmatically if they switch banks behind the scenes, that would usually require a hard credit pull every time it occurs. This would seem to hurt a person's credit score if that was what actually occurred (that's why the semantics are important).

Re: BankSimple invites first customers; rebrands itself as Simple

#106
post #74

I already have a checking account. The website interface works. Its not trendy glossy HTML5, but that's ok because my money isn't handed over to a third party who gets to profit off its interest on my behalf. What problem are you solving? The user interface for bank's sites are not good? So you are a different user interface and all I have to do is put my money in a black box? Who is funding these startups, wow. I ha…

There's a whole bunch of problems we're solving. More, really, than fits in an HN comment.

You're right that user experience is a primary concern for us. The interface that most people have their financial data is extremely poor. This makes answering questions about your financial life slow and clumsy, if it's even possible given the tools your bank provides. That keeps a lot of people from making the right financial decisions to stay debt-free and grow their savings.

To your point about your checking account: many checking accounts don't actually have simple terms. Increasingly, they're full of hidden fees and complex conditions.

More broadly, we're doing what we're doing because many banks aren't investing in design, technology, and customer service. Instead, they're investing in new ways to squeeze as much money as they can out of their customers without innovating. We're here to continuously experiment and improve. That may mean that we're not the right banking solution for everyone, but we think a lot of people are going to like what we've built.

Re: BankSimple invites first customers; rebrands itself as Simple

#107
post #98

Did anyone else see this in the FAQ? Who can use Simple? To be eligible, you must: - Be a resident of the United States and over the age of 18; - Have a Social Security number; and - Own a smartphone (iPhone or Android). Do I really need to have a smartphone? Well, you need to have an iOS (version 4.2 or higher) or Android device. Android phones and iPhones are preferable so that you can deposit checks using your sma…

Hi, cofounder of Simple here. We require a smartphone for more than just mobile check deposit. We want people to have our app installed so we can use it for multifactor authentication, for example. We also want to do rich push notifications of account activity, and SMS (the only viable non-smartphone option for that) isn't a great experience. Today, there's still a bunch of people who don't have smartphones. But the…

Aha! Multifactor authentication is an integral part of the service. That's a USP. You should put it right in that FAQ.

A number of Internet banks used to say "hey, you could mail us checks, or you know, just keep a brick-and-mortar account open and transfer them over." The way the FAQ reads to me is that Simple are a bit bloody-minded about it, what if I never get checks? (I must have had about 2 or 3 this year, total). Then I wouldn't need a smartphone, but Simple would still not let me sign up. Saying things like multifactor authentication would help push the idea that the smartphone is really required, rather than just something helpful.

Re: BankSimple invites first customers; rebrands itself as Simple

#108
post #16

I'm not sure I understand the proposition now. Who is the relationship with? As in... who has my money? I read it as them hiding that from you for simplicity... you get this one interface and customer service which is wonderful, but to achieve this they are the proxy to your bank? So... do they set up the bank accounts, or do you? Do you have the ability to go straight to your bank, or does Simple preclude that abili…

I don't get it either. I want to know who my bank is. I also don't find checking accounts and credit cards to be all that complicated. My bank (USAA), for example, is pretty good. The idea of putting a startup between them and me just seems odd. It all just seems like a glorified IT system for banks.

Hi, cofounder of Simple here.

Most banks do use "glorified IT systems". Very few of them develop their technology in-house.

Think about it this way: you can have a bank that buys their technology from another company, or you can have a technology, design, and customer service company that partners with banks. Both are viable options, but I think our approach is going to better for retail banking customers in the long run.

Re: BankSimple invites first customers; rebrands itself as Simple

#109

Earlier quoted context omitted.

Simple's FAQ says no fees: https://www.simple.com/faq/ Although you may be referring to third-party ATM fees. I'm curious which banks still reimburse for third-party ATM fees. Can you share the name of your bank?

Not the OP, but I have a bank account at Schwab[1], and they refund all ATM fees that other banks charge. [1] http://www.schwab.com/

This is correct for their high-yield investor checking account (don't let the name fool you, the interest is a fraction of a percent). This account requires a credit check and a linked brokerage account; although, I don't think that brokerage requires a minimum balance. While I hold options, my cash balance is ~$3.

Anecdote: I have been with Schwab for years and love their offering. One weekend in Vegas I accumulated something like $150 in ATM fees and they refunded every penny of it. Like Alex said, this was only possible through previous trade commissions/fees they've generated from me.

Re: BankSimple invites first customers; rebrands itself as Simple

#110
post #16

I'm not sure I understand the proposition now. Who is the relationship with? As in... who has my money? I read it as them hiding that from you for simplicity... you get this one interface and customer service which is wonderful, but to achieve this they are the proxy to your bank? So... do they set up the bank accounts, or do you? Do you have the ability to go straight to your bank, or does Simple preclude that abili…

I don't get it either. I want to know who my bank is. I also don't find checking accounts and credit cards to be all that complicated. My bank (USAA), for example, is pretty good. The idea of putting a startup between them and me just seems odd. It all just seems like a glorified IT system for banks.

USAA is an outlier in terms of banking interfaces. I've had accounts with several banks, and so far none has beat USAA in terms of web interface, customer support, and consumer friendly features like free ATM withdrawals from wherever. In fact, when I transfer from my brick and mortar bank to USAA, they grant me use of the funds immediately. I know they haven't collected the funds yet, but they let me use them so there is no "limbo" where nobody really has my money.

Simple would do well to match USAA's service, but in reality they are competing with the BofA's, Chase's, and WF's of the world, and beating them on service shouldn't be too difficult. I think Simple is a step between your bank's actual web interface and a service like Mint.com. It's certainly a gap in the market. The question remains "is there a market in the gap?"

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