I don't totally get the thought that handmade is always better. Specifically, reminds me of a skit from Portlandia (IFC) about hand made light bulbs - http://www.youtube.com/watch?v=P85vZpYF3Yg .
Yes a mass produced watch (Rolex/Omega/etc) are "better" in the sense that there's no imperfections. And more expensive watches (PP/Lange/etc) than I can afford are also handmade but have no imperfections. At all. They are also massively expensive.
I love handmade stuff and the fact that it's not perfect. You know that there's a human being that with hard work and a lot of talent has produced a work of art.
Now s/watches/knives/ but I don't collect knives.