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Pepsi: Breathtaking Design Strategy (2008) [pdf]

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Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]

#271

Post by simondotau »

quickthrower2 wrote: post #187
simondotau wrote: post #111

Earlier quoted context omitted.

Maybe this is a generational thing, but the idea of not knowing what you’ll get in a box of chocolate is an entirely foreign notion to me.

Never had favourites, quality street or roses? Maybe these are only in the UK? You know what you could get, but not how many of each type.

Yes, though I get the feeling that being uncertain about the precise quantum of caramels versus mint cremes isn't exactly the point Forrest Gump was trying to make.

(And though I have absolutely no idea, one might suspect that modern boxes of supermarket chocolate are assembled by machine and all contain a constant, predetermined number of each type.)

Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]

#272

Post by simondotau »

deltaonenine wrote: post #254
simondotau wrote: post #111

Earlier quoted context omitted.

Maybe this is a generational thing, but the idea of not knowing what you’ll get in a box of chocolate is an entirely foreign notion to me.

It's from the US. Sees candy boxes are loaded with random chocolates and you won't know what the chocolates contain until you put one in your mouth. The quote was made famous by an old US movie starring Tom Hanks. The movie is called Forrest Gump. Fittingly, the character who said that quote is mentally challenged. https://www.youtube.com/watch?v=CJh59vZ8ccc

Yes, I saw Forrest Gump when it was in cinemas. I do understand the theoretical concept of a boutique, hand-selected tray of chocolates which one cannot guess until after they're opened. It's just not something I've personally experienced.

Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]

#274

Post by hoppyhoppy2 »

lliamander wrote: post #132
lofatdairy wrote: post #67

I don't think the title prepared me for this. I saw the first page and thought "oh, that's a terrible graphic, why are you moving away from the future". the mona lisa and taijitsu symbol seemed a bit over blown but still sorta grounded. I literally burst out laughing when I saw the contour lines and energy fields. Definitely was not prepared for "Pepsi Universe", either. I assume that by that point in the presentatio…

> if you can stand the fact that it's Gawker That's a tall order. How about I just take your word for it? And how is that site still I existence?

https://www.nytimes.com/2021/07/28/business/media/gawker-ret...

Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]

#275

Post by jacknews »

Maybe this proposal is a bit excessive, but Pepsi is a billion++ company, based alsmost entirely on it's brand. They can afford, and expect some reasoning behind their logo design.

Symbolism is all around, in logos, advertising, architecture, etc. Personally I see too many modern designs, even art, merely being 'visually appealing' or 'fashionable', without any reasoning, coherence, references, or anything behind them.

Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]

#276

Post by plaff »

Gordonjcp wrote: post #191
iancmceachern wrote: post #125

Earlier quoted context omitted.

And he called this work for Pepsi "BS" https://www.cbsnews.com/news/why-the-firing-of-weird-design-...

> In pre-publicity for Shift, Arnell reveals that his habit of eating up to 50 oranges a day has left his hands bright orange in color. Bullshit. You'd be in a permanent sugar rush until your pancreas went on fire.

There's no such thing as a "sugar rush".
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