37signals has hired a full time filmmaker to document its every move
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Re: 37signals has hired a full time filmmaker to document its every move
#2It used to be a golden rule for investors that they should see signs of needless ostentation (e.g. a fountain in reception, limos for all executives) as a danger signal. Excuse the pun but making a film about yourself does not send out a good, signal about 37signals.
Re: 37signals has hired a full time filmmaker to document its every move
#3It used to be a golden rule for investors that they should see signs of needless ostentation (e.g. a fountain in reception, limos for all executives) as a danger signal. Excuse the pun but making a film about yourself does not send out a good, signal about 37signals.
I would think that hiring a film maker falls under the PR umbrella. PR adds value. Needless ostentation doesn't.
Time will tell.
Re: 37signals has hired a full time filmmaker to document its every move
#4It used to be a golden rule for investors that they should see signs of needless ostentation (e.g. a fountain in reception, limos for all executives) as a danger signal. Excuse the pun but making a film about yourself does not send out a good, signal about 37signals.
I would think that hiring a film maker falls under the PR umbrella. PR adds value. Needless ostentation doesn't. Time will tell.
The PR industry say that PR adds value, but then they would, wouldn't they?
Re: 37signals has hired a full time filmmaker to document its every move
#5It used to be a golden rule for investors that they should see signs of needless ostentation (e.g. a fountain in reception, limos for all executives) as a danger signal. Excuse the pun but making a film about yourself does not send out a good, signal about 37signals.
Given that 37signals don't have investors, why should they care?
(I know that Bezos has tossed some money their way, but the terms were apparently in exchange for his advice, rather than for an eventual exit.)
Re: 37signals has hired a full time filmmaker to document its every move
#6This is a brilliant PR move.
Re: 37signals has hired a full time filmmaker to document its every move
#7It used to be a golden rule for investors that they should see signs of needless ostentation (e.g. a fountain in reception, limos for all executives) as a danger signal. Excuse the pun but making a film about yourself does not send out a good, signal about 37signals.
This will reinforce the 37signal brand, just like Getting real, or Rework did before.
They are going to release 25 videos, and they can count me in to see them. I had recently seen the peepcode double episode with Ryan Singer (UX at 37signals) and was worth the time.
Re: 37signals has hired a full time filmmaker to document its every move
#8I'm not sure if this is complete egotistical wankery, or awesome.
I'll get back to you after I watch the movie.
Re: 37signals has hired a full time filmmaker to document its every move
#9I'm not sure if this is complete egotistical wankery, or awesome. I'll get back to you after I watch the movie.
+1 reserving judgement, as to where they come on a scale of egotistical wankery -> just plain vanity.
Re: 37signals has hired a full time filmmaker to document its every move
#10It used to be a golden rule for investors that they should see signs of needless ostentation (e.g. a fountain in reception, limos for all executives) as a danger signal. Excuse the pun but making a film about yourself does not send out a good, signal about 37signals.
Have you seen the production quality of Apple's manufacturing videos? The ones that include Jony Ive and Bob Mansfield?
People like working with human-centered companies. Showcasing what goes on behind the scenes is yet another marketing/"brand management" opportunity. Actually, its a definitive advantage because most software companies are run by socially awkward people.
Lastly, sighting investor's "golden rules" is ridiculous. Remember, most investors, especially in the venture business, are wrong more than half the time in aggregate.