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Gamedevs not baking in monetization are “fucking idiots”, says Unity CEO

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251–260 of 370 posts

Re: Gamedevs not baking in monetization are “fucking idiots”, says Unity CEO

#251

Earlier quoted context omitted.

I'm saying that in the past (before the microtransaction era) the parameters of capitalism in the gaming industry were tuned such that it was commercially viable (and most importantly, normal ) to release a nice, toxicity-free game and sell it for a reasonable one-time fee that the customer pays once, and is then free to enjoy without an ongoing commercial (or otherwise) relationship with the publisher. If you could…

games market was much smaller back then. why are you certain that the market has solutions for growing the game industry beyond its current size without these tactics. and why resign to minor reforms of a system you don’t like the results of vv bingo

Please don't completely edit your comment after someone replies, it makes it hard to keep track of the discussion.

I am far from advocating for a minor reform. MTX, subscriptions, and basically anything designed to extract money from a customer's pocket after a one-time initial purchase should be very heavily restricted. "Compulsion loops" and dirty tricks used to create artificial addiction should be made outright illegal. In effect, companies that rely on these techniques to survive would struggle, but IMO nothing of value would be lost. Short of establishing a parallel system of funding video game development (such as patronage), that's all we can do.

And yes, the games market was smaller back then. Yet, it still produced quality games. So we need to cut back those actors who grew big by employing toxic product techniques, not "solutions for growing the game industry beyond its current size".

Re: Gamedevs not baking in monetization are “fucking idiots”, says Unity CEO

#253
post #212

Earlier quoted context omitted.

There should be no monetization design in a video game. The design should be make your game good so people will buy it. How ridiculous would it be for other forms of art to have "monetization design". A chef that styles their dishes in such a way that there clearly is a gap in the dish which should contain a nice piece of steak or something else. When you are eating the dish the waiter comes with that piece in hand a…

Hard agree. "Monetization design" is almost universally a euphemism for casino-style addiction mechanics whose sole purpose is to habituate users to continue feeding quarters into the slot so the good feelings don't stop. I pulled my (meager) rev contribution out of their subscription service following the IronSource acquisition and this makes me confident that was the right call. All due to respect to the fine folks…

If you are going to have casino monitization, it is still better to consider it earlier than try to bolt it on at the very end.

Re: Gamedevs not baking in monetization are “fucking idiots”, says Unity CEO

#255
post #17

This seems like a click bait title to me, he "technically" uses those words, but the article seems a lot more sensible to me than inflammatory. We should definitely be thinking through sales/marketing when building games just like we do when building software. Not sure why you wouldn't be. Edit to add: This rings true even when you decide "not a priority this time", that's still thinking it through

I think the difference though, is what you're saying is "think about what your audience wants and how to tell them you're providing it" which is perfectly sensible, versus what "monetization" is generally referring to, which is "make your gameplay funnel people into buying things outside the initial purchase/download"

Re: Gamedevs not baking in monetization are “fucking idiots”, says Unity CEO

#256

Earlier quoted context omitted.

In principle I don’t entirely disagree that the pendulum has swung way too far towards monetization and away from pure vision in video game design, but it’s funny you mention chefs not compromising…the restaurant business is notoriously low margin and very many new restaurants fail quickly. One of the more common reasons is that inexperienced owners don’t understand their food costs and therefore design delicious, lo…

I'm not saying don't charge what is necessary. I'm saying monetization shouldn't be part of the experience you are creating.

If you are going to have it, still better to consider implementation and mechanics early, opposed to try to bolt it on to a mostly finished game. I would agree that intentionally planning to do the latter is idiotic.

Re: Gamedevs not baking in monetization are “fucking idiots”, says Unity CEO

#258
post #186
post #132

Earlier quoted context omitted.

It's really not. Just making a guess is what he's talking about. You still need to right price a full paid game and I'm sure Unity would be happy to help you figure that out.

What does a game engine have to do with pricing? He is clearly talking about how Unity will soon let you introduce in-game ads/payments.

You can already introduce in-game ads and payments with or without Unity's help. I understood the article as describing some sort of auto-detection feature that suggests where money-making hooks can be introduced - sort of how Youtube supposedly suggests to content-makers where would be a good spot to insert an ad break in the video.

Re: Gamedevs not baking in monetization are “fucking idiots”, says Unity CEO

#259
Actual title of the linked article is:

> John Riccitiello: this industry divides people who shun monetisation and those who embrace what makes a successful product

Instead, we get the non-representative clickbait "fucking idiots" in our title, which goes against the HN ethos and guidelines:

> Otherwise please use the original title, unless it is misleading or linkbait; don't editorialize. [0]

[0] https://news.ycombinator.com/newsguidelines.html

Re: Gamedevs not baking in monetization are “fucking idiots”, says Unity CEO

#260
post #187

Earlier quoted context omitted.

I haven't worked with Unity, but I'm assuming they get a percentage of the money spent through microtransactions and monetized content? They're essentially a platform, kind of like the Apple app store, and taking a cut? In that case, it's obvious why the Unity CEO would say this. He has a financial incentive to get game developers to try and milk gamers for profit (because Unity gets a cut). I think that this could u…

They don't get a cut. It's a per seat model. Everyone seems to think Unity has some incentive to push IAP and they don't.

Reading the full quote, I would not bet on Unity even having an option of a per-seat subscription in five years. They're moving to capture a cut of every microtransaction, looking at how they speak and the acquisitions they're making.
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