Gamedevs not baking in monetization are “fucking idiots”, says Unity CEO
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Re: Gamedevs not baking in monetization are “fucking idiots”, says Unity CEO
#2Businesses need to make money, but I hate for every app or website to have some anti-user poison pill. I’m not sure there’s a real solution here, just an arms race.
Re: Gamedevs not baking in monetization are “fucking idiots”, says Unity CEO
#3Or, you know, invested in building games where people retrospectively assess their time spent with the game as enriching rather than exploitative.
Re: Gamedevs not baking in monetization are “fucking idiots”, says Unity CEO
#4It takes one to know one, I guess. Not being interrupted during gameplay by prompts to spend money or watch ads is a feature.
Re: Gamedevs not baking in monetization are “fucking idiots”, says Unity CEO
#5FTA: ... "they tuned their compulsion loop" ...
We've done it folks. We've found business models far shadier than standard issue surveillance capitalism.
This whole attention economy thing is just so unbelievably gross. The only things lower on the moral totem pole these days are cryptocurrency scams and the really shady/exploitative side of the porn industry.
Re: Gamedevs not baking in monetization are “fucking idiots”, says Unity CEO
#6And yet $U is at -75%, year to date. Maybe they should have focused on making something good instead?
Re: Gamedevs not baking in monetization are “fucking idiots”, says Unity CEO
#7Businesses need to make money, but I hate for every app or website to have some anti-user poison pill. I’m not sure there’s a real solution here, just an arms race.
No solution without first examining, identifying, and criticizing the incentives that are induced when the profit motive is assumed as a central tenet of modern society. If the point of enterprise is to make money, then that's what they will do. If the point of enterprise is to do something else, then they will do something else.
Re: Gamedevs not baking in monetization are “fucking idiots”, says Unity CEO
#8No post body was provided.
Re: Gamedevs not baking in monetization are “fucking idiots”, says Unity CEO
#9Or, you know, invested in building games where people retrospectively assess their time spent with the game as enriching rather than exploitative.
> Or, you know, invested in building games where people retrospectively assess their time spent with the game as enriching rather than exploitative.
The most profitable franchises have not done this. It's all timesinks, pay-to-win, and microtransactions.
Re: Gamedevs not baking in monetization are “fucking idiots”, says Unity CEO
#10In the eyes of the MBA, the ideal business is one whose customers hate it as much as possible while still using it.