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Web designers should start companies, not freelance

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11–20 of 29 posts

Re: Web designers should start companies, not freelance

#11
Allthough I give this guy a credit for praising often neglected designers, he is in no way entitled to bash on engineers and say that they are less valuable. A good design might attract the user on the first, but if the backend sucks; adios muchacos.

I have a feeling that he doesn't understand that to be a truly great designer, one has to have a great knowledge of the backend programming as well. Design borders dont end at the front. They strech deeply into all the lines of code. And for a product to work nad become great, designers must become engineers and vice versa so that they both get best of both worlds.

I suggest the author to look more into 37signals, and how theyre designers operate. There is an excelent video on peepcode where Brian Singer shows his design methods. Allthough you need to pay to see them (24$), they are one of the most valuable insights in the design process.

Re: Web designers should start companies, not freelance

#12

" A web site can be as clunky as it can be in terms of back-end but if the front-end kicks ass, people can easily overlook the back-end. But the same is not so true in reverse, which is to say, no one gives a crap about the “back-end”, as long as it works. " weakest argument ever, and the whole post stands on it.

I wonder what craigslist thinks of this argument.

Re: Web designers should start companies, not freelance

#13
post #9

As a designer who's launching his own business ( http://folyo.me ), I can certainly identify with this. But I also know that it's easy to be blinded by the new entrepreneur's enthusiasm and see the world through rose-colored glasses. Whether you're a designer or developer, starting your own company or project is not for everybody and has numerous downsides. For example since launching Folyo, I've spent almost no time…

true, it's definitely not for everybody. but just wanted to say, i've seen your service and it's great. think you are definitely on a right track.

i can't imagine how valuable your service could be to hundreds of startups out there, especially in S.V.

Re: Web designers should start companies, not freelance

#14
post #2

>a rockstar designer should take more stake in a company than a >rockstar developer. That made me laugh. I imagine the post was written by a designer. I understand how important design is, it's as important as the backend. But somehow the OP believes that it's only the design that made some apps successful. He also undermines the countless sleepless nights the "engineers" at Apple spent trying to make things work to…

There is an event horizon that one passes at a certain time in their career in which they come to realize that the two disciplines are indistinguishable. Both are expression of creation, a person that does not see the creative value of one has not reached the pinnacle of the other.

Re: Web designers should start companies, not freelance

#15
post #14
post #2

>a rockstar designer should take more stake in a company than a >rockstar developer. That made me laugh. I imagine the post was written by a designer. I understand how important design is, it's as important as the backend. But somehow the OP believes that it's only the design that made some apps successful. He also undermines the countless sleepless nights the "engineers" at Apple spent trying to make things work to…

There is an event horizon that one passes at a certain time in their career in which they come to realize that the two disciplines are indistinguishable. Both are expression of creation, a person that does not see the creative value of one has not reached the pinnacle of the other.

Nicely said. I am a developer and a designer, and I used to tell people it wasn't worth learning HTML or CSS since it's taken care of in many CMSes and plugins. But now I've come to realize that people who have little working knowledge of HTML/CSS are unable to even conceive of using the Web to its full potential.

Re: Web designers should start companies, not freelance

#16
"Why? This is the result of a designer under-valuing the importance of what his/her work can bring to the table in a startup. IMO, a rockstar designer should take more stake in a company than a rockstar developer. Look at Apple, I’m not so sure if their designer(s) took much credit for what they did in turning around that company (Unless Jobs designed the ipods/iphones/macbooks himself, which I doubt)."

With Jobs's recent passing, the last sentence is a statement that has plenty of evidence and testimony to argue either way. It doesn't bode well for your overall argument for you to say "Did Apple designers get enough credit? Who knows? Who can be sure?" and leave it at that.

Re: Web designers should start companies, not freelance

#17
post #2

>a rockstar designer should take more stake in a company than a >rockstar developer. That made me laugh. I imagine the post was written by a designer. I understand how important design is, it's as important as the backend. But somehow the OP believes that it's only the design that made some apps successful. He also undermines the countless sleepless nights the "engineers" at Apple spent trying to make things work to…

Design can be split-tested by someone with average skills and end up with above average results. The same is not true of development. Throwing together a bunch of things and trying them in production leads to unmaintainable code and many hard to track down bugs. One requires time and persistence, the other requires knowledge, planning and problem solving.

Re: Web designers should start companies, not freelance

#18
post #2

>a rockstar designer should take more stake in a company than a >rockstar developer. That made me laugh. I imagine the post was written by a designer. I understand how important design is, it's as important as the backend. But somehow the OP believes that it's only the design that made some apps successful. He also undermines the countless sleepless nights the "engineers" at Apple spent trying to make things work to…

Design can be split-tested by someone with average skills and end up with above average results. The same is not true of development. Throwing together a bunch of things and trying them in production leads to unmaintainable code and many hard to track down bugs. One requires time and persistence, the other requires knowledge, planning and problem solving.

>Design can be split-tested by someone with average skills and end up with above average results.

I do think split testing is not the answer in every case. Firstly you have to know what to split test. A product like Dropbox cannot be designed just by split testing for example. See MS Windows file copy as an example, i still think it's broken.

With dropbox, somebody noticed a problem and wanted the product to be so easy to use, even to the extent of being invisible. I would imagine split testing would lead to dozen tabs of configuration of file sync rules.

Re: Web designers should start companies, not freelance

#19
Here's why many "rock star" designers don't like (generally) working for a single company or brand like a startup. First you have to understand not all designers are created equal. You tend to have "Rock Stars" (or in the agency speak a Creative Director) and a spectrum down to "production" designers. "Creative Directors" tend to be good at a lot of the different design disciplines, they understand business objectives, they can help with product and feature vision, they understand usability and they can make things pretty. Its the entire package.

If they go to work for a brand new startup they start with a blank slate, all the needs and challenges are large and the designer is fully engaged because they have to draw on all their different skill sets to solve problems.

But as time progresses the needs of a startup tends to shift from where there is less need to do full UX the product is now defined and its about making small incremental changes. This is where they go from being a "Creative Director" to a production designer. As a CD they get to design the web site with a brand new look and feel, as a production designer they're doing a new module on the home page which matches the existing design standards.

Basically the challenges keep getting smaller, and the designer is less engaged. There's a similar arc in development, however while at first you need to do "Big Things" (get the site up) and some of the changes become smaller, at least those small things can be as challenging (or more so) then the "Big Things" (optimize the load time).

Finally as a designer you live and die by your portfolio, and having a one site portfolio gets you nowhere. Unless you're looking for a big exit you're much better off getting more work, and more projects it both grows your portfolio and expands your experience and abilities.

Re: Web designers should start companies, not freelance

#20
post #9

As a designer who's launching his own business ( http://folyo.me ), I can certainly identify with this. But I also know that it's easy to be blinded by the new entrepreneur's enthusiasm and see the world through rose-colored glasses. Whether you're a designer or developer, starting your own company or project is not for everybody and has numerous downsides. For example since launching Folyo, I've spent almost no time…

I wonder if there's a market for a kind of paid mentorship, for developers looking to improve their design.. A few emails a week and one or two face to face meetings / Skype sessions ...

"wow.. You really need to work on typography.. Let's look at these examples .. I'll send you some homework. Now let's talk about the color theory you went through this week.."

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