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Nearly a third of new subscribers to news publications cancel in the first 24hrs

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Re: Nearly a third of new subscribers to news publications cancel in the first 24hrs

#51
post #35

I feel like news is an example of something that actually did work better 30 years ago. Is that just because I was young and everything seemed better?

I'd argue that you're objectively correct because:

https://en.wikipedia.org/wiki/Media_cross-ownership_in_the_U...

Specifically the "Cross ownership rules of 1975" were fantastic. The "Telecommunications Act 1996" started the downward trend.

Re: Nearly a third of new subscribers to news publications cancel in the first 24hrs

#52

Earlier quoted context omitted.

Would you prefer the movies you can rent were not there at all?

I'd prefer a higher subscription rate for the service. The sensation of paying for something, then paying on top of that thing is infuriating. It's like paying admission to enter a theme park, then having to pay a fee for each ride: either let me enter for free, and pay for each ride, or pay to enter, and ride for free. Assuming a higher subscription rate would be prohibitively expensive, then yes, I would prefer no…

You can change Amazon video to only show free options. A subscription that made all the rentable movies free would be prohibitively expensive. You should basically be thinking of prime video and the movie rental service as different businesses.

Re: Nearly a third of new subscribers to news publications cancel in the first 24hrs

#53

Of course. Every time I signed up for a new publication it was to be able to read one article I cared about. I didn't need the subscription after that until the next article... Which doesn't happen often.

This is almost certainly it, surprised I'm not seeing it brought up more often in this thread. Of the 6 or so news publications I've signed up for this past year, I only actually wanted to be sent updated from one of them, signing up for all the rest just to get access to an article.

Re: Nearly a third of new subscribers to news publications cancel in the first 24hrs

#54
post #35

I feel like news is an example of something that actually did work better 30 years ago. Is that just because I was young and everything seemed better?

I have a family member who still gets the paper and I swear it's better than the online equivalent. The layout is better, and the ads are actually useful, in the sense that they are placed with the understanding that "someone looking at this content might also be interested in this", and nothing is popping up or stealing clicks.

My sense is newspapers have been totally lost in the internet era for some reason, and never figured out the basic "provide these services in this way and be nice to customers." I think these problems then trickled back to some extent with the paper versions too.

There's entire content categories (local event calendars for instance) that have essentially vanished locally in the way they used to be there.

I think it's possible to run a news organization well and my guess is there are some out there being run well but I don't think it's just your age.

Re: Nearly a third of new subscribers to news publications cancel in the first 24hrs

#55
post #6

This is just lack of auto renew protections. Consumers are wise to this, and they’re not really canceling. I bet if you could turn off auto-renew they wouldn’t cancel. But, to nobody’s surprise, the MBAs don’t like options where the user doesn’t give away money by accident. Auto renew is one of those things that should be illegal to default users into.

The harder a service is to cancel, the more unlikely I am to ever re-subscribe. That's something they need to start studying in business/MBA school. That SOME customer churn reduction strategies directly lead to indefinite loss of customers. To give a specific anecdote: Ooma offers a very interesting service, hassle-free "landline" (VoIP) turn-key phone service, the price is reasonable, and they have multiple offerin…

> Why do MBAs keep pushing this? Are they TRYING to exchange short term retention for long term viability?

Isn't that the stereotype? Join to juice some metric, jump ship while everything looks green, leave the mess to someone else

Re: Nearly a third of new subscribers to news publications cancel in the first 24hrs

#56

Some newspapers require subscribers to call a phone number to cancel their subscription. I refuse to subscribe to any service I can't unsubscribe from in a few clicks, regardless of the content.

Had that happen with the WSJ, will never subscribe to them again. Plus they had limited hours in one time zone.

I wonder if we can (legally) fight using the same methods that the companies use.

E.g., suppose their phone system can handle 1000 people in queue + 20 live conversations. Companies keep the callers waiting, with no regard to the cost to the caller, so the company can minimize their customer-service costs.

So how about we even things up? Create company-specific automated services that call in using customer-oriented robots. Have logic that knows how to navigate each company's phone system to reach an appropriate real person. And once they reach a live customer service rep, play the message, "Thank you for your business. We value you as a vendor, and will connect you with your customer as soon as possible! Your expected wait time is...", and have them wait while this middle-man service gets your attention.

Re: Nearly a third of new subscribers to news publications cancel in the first 24hrs

#57
post #6

This is just lack of auto renew protections. Consumers are wise to this, and they’re not really canceling. I bet if you could turn off auto-renew they wouldn’t cancel. But, to nobody’s surprise, the MBAs don’t like options where the user doesn’t give away money by accident. Auto renew is one of those things that should be illegal to default users into.

The harder a service is to cancel, the more unlikely I am to ever re-subscribe. That's something they need to start studying in business/MBA school. That SOME customer churn reduction strategies directly lead to indefinite loss of customers. To give a specific anecdote: Ooma offers a very interesting service, hassle-free "landline" (VoIP) turn-key phone service, the price is reasonable, and they have multiple offerin…

My guess is that the MBAs are right, and losing the business of people like you is outweighed by larger gains.

Re: Nearly a third of new subscribers to news publications cancel in the first 24hrs

#58

Some newspapers require subscribers to call a phone number to cancel their subscription. I refuse to subscribe to any service I can't unsubscribe from in a few clicks, regardless of the content.

In Germany, a new rule (§312k BGB) has come into effect on Jul 1st (a few days ago!), that if a provider offers people to open new contracts on the internet, the provider is also required to let customers cancel their subscriptions via a button on the website. If there is no such button, customers can cancel any time.

Links in German.

https://www.gesetze-im-internet.de/bgb/__312k.html

https://www.bundesregierung.de/breg-de/suche/faire-verbrauch...

https://www.verbraucherzentrale.de/aktuelle-meldungen/vertra...

Re: Nearly a third of new subscribers to news publications cancel in the first 24hrs

#60

Earlier quoted context omitted.

If you replace MBAs with Growth Hackers I agree fully.

"Growth hackers" imply they're doing this for the long term, which I don't believe at all. All these strategies do is give the organization a short term bump in exchange for a negative long term reputation and customer loss. I've literally been warned not to sub to the New York Times by random people without prompting when the newspaper was mentioned in passing. Is that "growth hacking?" They've made having a subscri…

I just cancelled my NYT subscription, took me 5 minutes. Trying to cancel my Wired subscription, non-US subscriber, means I have to wait for the next delivery to use a number on the envelope to identify myself in order to cancel the subscription. Well, be it I guess.
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