I’d seriously reconsider using Arnell after seeing this.
Pepsi: Breathtaking Design Strategy (2008) [pdf]
241–250 of 276 posts
Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]
#242Worth mentioning that this is the same design company that blew $35MM on a terrible redesign of Tropicana Orange Juice, which they reverted back within a couple days (but kept the mock orange cap) https://www.thebrandingjournal.com/2015/05/what-to-learn-fro...
The lid really is great. But yeah that's a drastic change (new logo, new typography, new slogan, new image, new lid). They always have to throw the baby with the bath water and be radically modern with every detail. Reddit's new design went heavy on modern/JS styling and not the raw simple HN-style text-heavy interface. They should have focused on loading the links->comments, pictures, video as quick as possible. The…
The mobile app notifies me of a new comment, and I have to exit the app and reopen it to see the comment.
Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]
#243Earlier quoted context omitted.
I see high level design docs like this on occasion. I decided I am not qualified to comment, but my opinion is very polar. Either it is all a very expensive pile of poop or brilliance and design beyond my understanding. When looked upon at a distance I cannot discern which opinion is correct.
As far as I can tell marketing is a very expensive pile of poop used to dress up some uncomfortable underlying truths about very real and unfortunate vulnerabilities we have as humans. It's also one of the few places where artists can reliably make money. The result is that a lot of creative and talented people are putting out some beautiful, powerful, and entertaining works which are ultimately used to lie and to ps…
I'm wholly in favour of artists getting paid work, but isn't there a vastly inefficient layer of design 'consultancy' that sits in between them, effectively wasting money to turn out bullshit for corporate bullshit (mostly marketing) departments?
How many more artists could be paid and paid more by cutting out the bullshit merchants both inside and outside companies?
Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]
#244Earlier quoted context omitted.
In general you might be right. But let’s be honest – in this case, despite any amount of context, respect, critical thinking or benefit of the doubt, the content of the link is still just stupid. No way around it. Now granted, there’s a lot of ignorance, also in this thread, as to why companies develop elaborate philosophies behind their brands to an extent which seems far-fetched for the average person. But it’s als…
Yes, we are in agreement.
But are you? He contradicted you on a number of points.
Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]
#245Having been involved in product design at startups & (very) large companies, I can unfortunately say this is what happens at most of the big Co's. Which is why we try to avoid working with large companies and rather partner up with Startups instead. Story time... This one time, I was reviewing a design with a client. We were going through this new page design in Figma. In the Zoom meeting, there were people from Mark…
I've been in these meetings too, and they're exhausting. At this very moment, I'm trying hard not to be a part of this meeting, even though I have strong opinions that I don't think will be represented by the current lot of attendees.
That said, there's often a component of competitive commentary, but also consider Parkinson's Law of Triviality, a/k/a Bikeshedding:
Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]
#246Earlier quoted context omitted.
I see high level design docs like this on occasion. I decided I am not qualified to comment, but my opinion is very polar. Either it is all a very expensive pile of poop or brilliance and design beyond my understanding. When looked upon at a distance I cannot discern which opinion is correct.
As far as I can tell marketing is a very expensive pile of poop used to dress up some uncomfortable underlying truths about very real and unfortunate vulnerabilities we have as humans. It's also one of the few places where artists can reliably make money. The result is that a lot of creative and talented people are putting out some beautiful, powerful, and entertaining works which are ultimately used to lie and to ps…
I always heard that advertising is the dark side of psychology, but you've convinced me that it's also the dark side of art!
Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]
#247A long time ago, I ran a creative agency. One day, I realized how my and my colleagues' talents were being used to sell utter bullshit. Closed the business and switched to web-design. In early 2005, I convinced a big local banking tech company to focus on UX and UCD. Started a UX design business. In late 2015, overwhelmed by the infinite need for Dark Patterns by my clients, I killed "the business" again and switched purely to UI and frontend development.
So I guess this is the "progress" we can offer to humanity, pretty pictures and shapes with psychological tricks for corporate speculation and self-validation.
Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]
#248Worth mentioning that this is the same design company that blew $35MM on a terrible redesign of Tropicana Orange Juice, which they reverted back within a couple days (but kept the mock orange cap) https://www.thebrandingjournal.com/2015/05/what-to-learn-fro...
$35 million dollars for a package redesign... and they say governments are inefficient...
Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]
#249Earlier quoted context omitted.
This is good stuff, you can't make it up. It looks like lots was going on at the Arnell group at this time. In this article it even quotes Arnell as saying this work for Pepsi in OP as "Bullshit" https://www.cbsnews.com/news/why-the-firing-of-weird-design-... You can't make this stuff up
Quote from the article about the "Breathtaking Design Strategy" document: > February 2009: Arnell sold Pepsi a pretentious, mostly made-up brand ideology document linking Pepsi to the Mona Lisa, De[s]cartes and Hinduism, as part of a successful logo redesign. Price: $1 million, reportedly.
No post body was provided.
Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]
#250Always a classic, and it never fails to make me laugh when I scroll through the smiley face section. Impossible to unsee: https://www.cannotunsee.net/post/730928004/pepsi/amp
I was also thinking of the same thing, which goes to show how great a work of culture jamming[1] it is. [1] https://en.wikipedia.org/wiki/Culture_jamming “Tactics include editing company logos to critique the respective companies, products or concepts they represent[...]”
AdBusters is great for this[1]