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Pepsi: Breathtaking Design Strategy (2008) [pdf]

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Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]

#151

Earlier quoted context omitted.

Sucrose is hydrolyzed in the gut by the enzyme α-glucosidase into glucose and fructose. Without any other absorptive buffer, it's basically the same.

> it's basically the same Not really. Fructose is JUST fructose, sucrose is half fructose.

"Basically the same" as fructose and glucose separately.

In soda, the ingredients say sugar, but it has already been dissociated to fructose and glucose in the bottle.

Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]

#152
post #147

Earlier quoted context omitted.

"high fructose" corn syrup--what's typically used to replace sucrose--is 55% fructose, not 100% fructose. IOW, only 5% more fructose. (It can even be less than sucrose, as low as 42%, but for sake of argument 55% seems fair.)

~55%, plus another 50% of the sucrose content once its broken down in the gut, which means it's effectively somewhere around 75% sucrose for the body to break down~ EDIT: nevermind, assumed the rest was sucrose rather than glucose

I'm not following. HFCS is 55% fructose and 45% glucose, not 45% sucrose.

Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]

#153
post #45

PepsiCo Inc (PEP, Nasdaq) isn't merely a beverage company - as explained in this strategy document - it is a space company. The Pepsi Universe, with respect to its 8 light year characteristic length, reflects the scale of the total addressable market (TAM) that PepsiCo can expand into. Noted short-seller and equity valuation skeptic Jim Chanos once described the TAM of space companies as infinite, because space itsel…

[deleted]

Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]

#154

Earlier quoted context omitted.

Sucrose is hydrolyzed in the gut by the enzyme α-glucosidase into glucose and fructose. Without any other absorptive buffer, it's basically the same.

> it's basically the same Not really. Fructose is JUST fructose, sucrose is half fructose.

[deleted]

Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]

#155

Earlier quoted context omitted.

Sucrose is hydrolyzed in the gut by the enzyme α-glucosidase into glucose and fructose. Without any other absorptive buffer, it's basically the same.

> it's basically the same Not really. Fructose is JUST fructose, sucrose is half fructose.

If we’re talking about sugar soft drinks in the US this is invariably HFCS.

Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]

#156
post #123

Pepsi, Tropicana and the like, and their parent companies, are a direct cause of the Metabolic Syndrome epidemic in (particularly) the US, other former UK colonies, and UK, causing many times the preventable deaths from COVID, year in and year out. The "cause of death" noted for these cases never mentions metabolic syndrome (variously, fatty liver disease, cirrhosis, processed-food disease), but rather secondary illn…

> Most of these are products of high uric acid level That's a very unsubstantiated claim. I'm not debating the association of hyperuricemia with metabolic syndrome or cardiovascular risk factors, but I don't think we have much evidence to establish a causal link between hyperuricemia and all the morbidities listed.

You will have to take up your objections with the endocrinologists. Good luck, though, 'cause endocrinologists are the smartest of all medical doctors. Have to be, to do it at all.

Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]

#157

Earlier quoted context omitted.

LOL, this is not "sophistication", this is bullshit. A million(s?) dollar study for a global brand is justified by things like: * Research to see if the brand logos/names are misunderstood or offensive for a particular market/culture. * Research regarding brand recognition before/after the proposed changes. * A lot of design/thought behind how the brand will look in the many communication channels/products that it ow…

It’s a now legendary document designed to promote Pepsi’s brand. They nailed it. That other stuff was covered in another document.

I don't think so. My visceral reaction was: SMH, this is why I stick with Coke.

Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]

#158
post #156

Earlier quoted context omitted.

> Most of these are products of high uric acid level That's a very unsubstantiated claim. I'm not debating the association of hyperuricemia with metabolic syndrome or cardiovascular risk factors, but I don't think we have much evidence to establish a causal link between hyperuricemia and all the morbidities listed.

You will have to take up your objections with the endocrinologists. Good luck, though, 'cause endocrinologists are the smartest of all medical doctors. Have to be, to do it at all.

This is a non-response - or do you have a specific cite linking uric acid as causative of diabetes or cardiovascular disease? It can be in a colorectal journal for all I care.

> Have to be, to do it at all.

Lol. Yeah bud, I have a ton of friends that are endocrinologists, all mostly great and intelligent folks, but I’m not letting them touch me with a colonoscope - or pretty much any implement. It’s not exactly a field for the procedurally inclined.

Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]

#159

Earlier quoted context omitted.

> it's basically the same Not really. Fructose is JUST fructose, sucrose is half fructose.

If we’re talking about sugar soft drinks in the US this is invariably HFCS.

There is no point in quibbling.

"High fructose corn syrup" is the same as table sugar, to your body.

Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]

#160
post #123

Pepsi, Tropicana and the like, and their parent companies, are a direct cause of the Metabolic Syndrome epidemic in (particularly) the US, other former UK colonies, and UK, causing many times the preventable deaths from COVID, year in and year out. The "cause of death" noted for these cases never mentions metabolic syndrome (variously, fatty liver disease, cirrhosis, processed-food disease), but rather secondary illn…

Sure metabolic syndrome is a thing, but can you point to me evidence it is caused by these drinks? I agree re: the metabolic pathways, but yet to be convinced that most of these issues are not primarily caused by obesity.

And sure, drinking enough sugar will result in obesity, but so will eating too much carbs or fat.

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