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Pepsi: Breathtaking Design Strategy (2008) [pdf]

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Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]

#141

Post by ncmncm »

eVeechu7 wrote: post #133
ncmncm wrote: post #123

Pepsi, Tropicana and the like, and their parent companies, are a direct cause of the Metabolic Syndrome epidemic in (particularly) the US, other former UK colonies, and UK, causing many times the preventable deaths from COVID, year in and year out. The "cause of death" noted for these cases never mentions metabolic syndrome (variously, fatty liver disease, cirrhosis, processed-food disease), but rather secondary illn…

There is plenty of diabetes and obesity in Australia and we don't use fructose as a sweetener. I'm not sure fructose is necessary.

Table sugar is half fructose. Likewise honey. Agave syrup is much worse, 85%. Mango and pear juice, almost as much.

Grapes, almost uniquely among fruits, have practically no fiber, so are as bad as juice.

The glucose part of sugar is mostly harmless. So we focus on the fructose.

Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]

#142

Post by ncmncm »

rootsudo wrote: post #131
ncmncm wrote: post #123

Pepsi, Tropicana and the like, and their parent companies, are a direct cause of the Metabolic Syndrome epidemic in (particularly) the US, other former UK colonies, and UK, causing many times the preventable deaths from COVID, year in and year out. The "cause of death" noted for these cases never mentions metabolic syndrome (variously, fatty liver disease, cirrhosis, processed-food disease), but rather secondary illn…

This is interesting, would you say the same for other cola and juice manufacturers? E.g. Coca Cola, Snapple, Bolthouse, etc?

Yes, all.

Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]

#144

Post by supermatt »

danachow wrote: post #139
xdfgh1112 wrote: post #138

Earlier quoted context omitted.

The UK uses sucrose, not fructose though?

Sucrose is hydrolyzed in the gut by the enzyme α-glucosidase into glucose and fructose. Without any other absorptive buffer, it's basically the same.

> it's basically the same

Not really. Fructose is JUST fructose, sucrose is half fructose.

Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]

#145

Post by alexb_ »

ncmncm wrote: post #123

Pepsi, Tropicana and the like, and their parent companies, are a direct cause of the Metabolic Syndrome epidemic in (particularly) the US, other former UK colonies, and UK, causing many times the preventable deaths from COVID, year in and year out. The "cause of death" noted for these cases never mentions metabolic syndrome (variously, fatty liver disease, cirrhosis, processed-food disease), but rather secondary illn…

No post body was provided.

Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]

#146

Post by notsapiensatall »

totetsu wrote: post #22

pepsi. I thought at the time that this 'leaked document' was a brilliant piece of gorilla marketing. It was making an internet meme before they were ubiquitous, and we're still sharing it and laughing about it today. pepsi. contributing to brand omni presence pepsi.

A subversive element is called a guerilla.

It's a loan word from Spanish meaning "little war".

Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]

#147

Post by wahern »

supermatt wrote: post #144
danachow wrote: post #139

Earlier quoted context omitted.

Sucrose is hydrolyzed in the gut by the enzyme α-glucosidase into glucose and fructose. Without any other absorptive buffer, it's basically the same.

> it's basically the same Not really. Fructose is JUST fructose, sucrose is half fructose.

"high fructose" corn syrup--what's typically used to replace sucrose--is 55% fructose, not 100% fructose. IOW, only 5% more fructose. (It can even be less than sucrose, as low as 42%, but for sake of argument 55% seems fair.)

Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]

#149

Post by femto »

NavinF wrote: post #116
lofatdairy wrote: post #67

I don't think the title prepared me for this. I saw the first page and thought "oh, that's a terrible graphic, why are you moving away from the future". the mona lisa and taijitsu symbol seemed a bit over blown but still sorta grounded. I literally burst out laughing when I saw the contour lines and energy fields. Definitely was not prepared for "Pepsi Universe", either. I assume that by that point in the presentatio…

>Once he freaked out in a meeting because a CD did not work in the CD player, so he took the CD out and smashed it in to pieces on the conference room table. The IT guy , who was standing behind him, ended up going to the hospital because the shards from the CD flew into his eyes Did the author of this article ever try breaking a CD? They don't shatter like that and the shards certainly aren't gonna fly far enough to…

The whole CD doesn't shatter, but the edges of the break do. To see this effect on steroids, put a CD through a shredder: a common security procedure. You're playing Russian Roulette with your eyeballs if you don't wear eye protection when doing this.

Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]

#150

Post by awestroke »

wahern wrote: post #147
supermatt wrote: post #144

Earlier quoted context omitted.

> it's basically the same Not really. Fructose is JUST fructose, sucrose is half fructose.

"high fructose" corn syrup--what's typically used to replace sucrose--is 55% fructose, not 100% fructose. IOW, only 5% more fructose. (It can even be less than sucrose, as low as 42%, but for sake of argument 55% seems fair.)

~55%, plus another 50% of the sucrose content once its broken down in the gut, which means it's effectively somewhere around 75% sucrose for the body to break down~

EDIT: nevermind, assumed the rest was sucrose rather than glucose

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