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Pepsi: Breathtaking Design Strategy (2008) [pdf]

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Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]

#131

Post by rootsudo »

ncmncm wrote: post #123

Pepsi, Tropicana and the like, and their parent companies, are a direct cause of the Metabolic Syndrome epidemic in (particularly) the US, other former UK colonies, and UK, causing many times the preventable deaths from COVID, year in and year out. The "cause of death" noted for these cases never mentions metabolic syndrome (variously, fatty liver disease, cirrhosis, processed-food disease), but rather secondary illn…

This is interesting, would you say the same for other cola and juice manufacturers? E.g. Coca Cola, Snapple, Bolthouse, etc?

Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]

#132

Post by lliamander »

lofatdairy wrote: post #67

I don't think the title prepared me for this. I saw the first page and thought "oh, that's a terrible graphic, why are you moving away from the future". the mona lisa and taijitsu symbol seemed a bit over blown but still sorta grounded. I literally burst out laughing when I saw the contour lines and energy fields. Definitely was not prepared for "Pepsi Universe", either. I assume that by that point in the presentatio…

> if you can stand the fact that it's Gawker

That's a tall order. How about I just take your word for it?

And how is that site still I existence?

Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]

#133

Post by eVeechu7 »

ncmncm wrote: post #123

Pepsi, Tropicana and the like, and their parent companies, are a direct cause of the Metabolic Syndrome epidemic in (particularly) the US, other former UK colonies, and UK, causing many times the preventable deaths from COVID, year in and year out. The "cause of death" noted for these cases never mentions metabolic syndrome (variously, fatty liver disease, cirrhosis, processed-food disease), but rather secondary illn…

There is plenty of diabetes and obesity in Australia and we don't use fructose as a sweetener. I'm not sure fructose is necessary.

Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]

#134

Post by danachow »

ncmncm wrote: post #123

Pepsi, Tropicana and the like, and their parent companies, are a direct cause of the Metabolic Syndrome epidemic in (particularly) the US, other former UK colonies, and UK, causing many times the preventable deaths from COVID, year in and year out. The "cause of death" noted for these cases never mentions metabolic syndrome (variously, fatty liver disease, cirrhosis, processed-food disease), but rather secondary illn…

> Most of these are products of high uric acid level

That's a very unsubstantiated claim. I'm not debating the association of hyperuricemia with metabolic syndrome or cardiovascular risk factors, but I don't think we have much evidence to establish a causal link between hyperuricemia and all the morbidities listed.

Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]

#137

Post by eyelidlessness »

russelldjimmy wrote: post #118
mushufasa wrote: post #6

despite how silly this may seem to many in the HN audience, I will contend that: if you were running a multi-billion dollar sugar water company whose main moat is the brand, and spent hundreds of millions on ads each year as one of the key line items in the budget, you too would want this level of sophistication and thought put into a brand refresh. Probably even more. And you can imagine that this document was debat…

Here’s how I believe it works: 1. A link is posted to HN whose content can easily be made fun of, because it appears bizarre without context. 2. People on HN jump at the opportunity to make fun of said link so they have something to take a dump on. It’s a wonderful ego-trip. They cannot get enough of it. Most of those who do not need the ego-trip to feel better about themselves usually move along without comment. 3.…

And if this wasn’t spot on already: those taking a dump do so with the most recent design critique that most resonated on HN, hence the dozen or so comments I found on my way to this one bemoaning “sans serif” as if it’s some newfangled design trend and not the font style they’ve most commonly encountered on screen for 30 years.

Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]

#138

Post by xdfgh1112 »

ncmncm wrote: post #123

Pepsi, Tropicana and the like, and their parent companies, are a direct cause of the Metabolic Syndrome epidemic in (particularly) the US, other former UK colonies, and UK, causing many times the preventable deaths from COVID, year in and year out. The "cause of death" noted for these cases never mentions metabolic syndrome (variously, fatty liver disease, cirrhosis, processed-food disease), but rather secondary illn…

The UK uses sucrose, not fructose though?

Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]

#139

Post by danachow »

xdfgh1112 wrote: post #138
ncmncm wrote: post #123

Pepsi, Tropicana and the like, and their parent companies, are a direct cause of the Metabolic Syndrome epidemic in (particularly) the US, other former UK colonies, and UK, causing many times the preventable deaths from COVID, year in and year out. The "cause of death" noted for these cases never mentions metabolic syndrome (variously, fatty liver disease, cirrhosis, processed-food disease), but rather secondary illn…

The UK uses sucrose, not fructose though?

Sucrose is hydrolyzed in the gut by the enzyme α-glucosidase into glucose and fructose. Without any other absorptive buffer, it's basically the same.

Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]

#140

Post by [deleted] »

rootsudo wrote: post #131
ncmncm wrote: post #123

Pepsi, Tropicana and the like, and their parent companies, are a direct cause of the Metabolic Syndrome epidemic in (particularly) the US, other former UK colonies, and UK, causing many times the preventable deaths from COVID, year in and year out. The "cause of death" noted for these cases never mentions metabolic syndrome (variously, fatty liver disease, cirrhosis, processed-food disease), but rather secondary illn…

This is interesting, would you say the same for other cola and juice manufacturers? E.g. Coca Cola, Snapple, Bolthouse, etc?

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