really this is a thorough study in upper-management-ese
Pepsi: Breathtaking Design Strategy (2008) [pdf]
91–100 of 276 posts
Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]
#92Always a classic, and it never fails to make me laugh when I scroll through the smiley face section. Impossible to unsee: https://www.cannotunsee.net/post/730928004/pepsi/amp
Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]
#93despite how silly this may seem to many in the HN audience, I will contend that: if you were running a multi-billion dollar sugar water company whose main moat is the brand, and spent hundreds of millions on ads each year as one of the key line items in the budget, you too would want this level of sophistication and thought put into a brand refresh. Probably even more. And you can imagine that this document was debat…
Nearly agree -- you would want the level of sophistication that this pretends to have. That it tricked management into thinking it has? (pretty damning if so)
Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]
#94This reminded me of a presentation of progress meeting that I once attended.
I left wondering if I was the only one that noticed they'd said and shown nothing at all.
Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]
#95It’s pronounced “Bepsi” on the rez.
Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]
#96Obviously there's a lot of nonsense here but the logo is a good one. In a way it's even better than Coca Cola's. I can recognise the logo of both brands instantaneously but Pepsi's is simpler and has no lettering. It's also aesthetically pleasing.
Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]
#97The current Pepsi logo has always reminded me of the SeaMonkey logo:
Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]
#98When a marketing company does it for a soft drinks company does it, it gets ridiculed.
When an engineer does it for the design of rollercoasters or boats, it gets praised.
https://blogs.lt.vt.edu/2ndyearidlab/author/hohsuan/page/2/
I see little difference of concepts used for the 'fair curve' and those of designing a bottle.
Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]
#99despite how silly this may seem to many in the HN audience, I will contend that: if you were running a multi-billion dollar sugar water company whose main moat is the brand, and spent hundreds of millions on ads each year as one of the key line items in the budget, you too would want this level of sophistication and thought put into a brand refresh. Probably even more. And you can imagine that this document was debat…
Nearly agree -- you would want the level of sophistication that this pretends to have. That it tricked management into thinking it has? (pretty damning if so)
Any rational individual can see this is chicanery of the highest level. It takes an entire committee to be able to rationalize away the absurdity.
Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]
#100> The Pepsi Ratio is aesthetic geometry.