81–90 of 276 posts
It kind of makes me sad thinking about all the time and talent and money that went into this with the main purpose of getting people to buy and drink more (unhealthy) colored, carbonated, sugar water.
Well, people didn't go for the uncolored version, even with the movie tie-in. So unhealthy colored it is. ;p
PepsiCo Inc (PEP, Nasdaq) isn't merely a beverage company - as explained in this strategy document - it is a space company. The Pepsi Universe, with respect to its 8 light year characteristic length, reflects the scale of the total addressable market (TAM) that PepsiCo can expand into. Noted short-seller and equity valuation skeptic Jim Chanos once described the TAM of space companies as infinite, because space itsel…
i'd like to have whatever the author of this document is having
PepsiCo Inc (PEP, Nasdaq) isn't merely a beverage company - as explained in this strategy document - it is a space company. The Pepsi Universe, with respect to its 8 light year characteristic length, reflects the scale of the total addressable market (TAM) that PepsiCo can expand into. Noted short-seller and equity valuation skeptic Jim Chanos once described the TAM of space companies as infinite, because space itsel…
i'd like to have whatever the author of this document is having
despite how silly this may seem to many in the HN audience, I will contend that: if you were running a multi-billion dollar sugar water company whose main moat is the brand, and spent hundreds of millions on ads each year as one of the key line items in the budget, you too would want this level of sophistication and thought put into a brand refresh. Probably even more. And you can imagine that this document was debat…
LOL, this is not "sophistication", this is bullshit. A million(s?) dollar study for a global brand is justified by things like: * Research to see if the brand logos/names are misunderstood or offensive for a particular market/culture. * Research regarding brand recognition before/after the proposed changes. * A lot of design/thought behind how the brand will look in the many communication channels/products that it ow…
PepsiCo Inc (PEP, Nasdaq) isn't merely a beverage company - as explained in this strategy document - it is a space company. The Pepsi Universe, with respect to its 8 light year characteristic length, reflects the scale of the total addressable market (TAM) that PepsiCo can expand into. Noted short-seller and equity valuation skeptic Jim Chanos once described the TAM of space companies as infinite, because space itsel…
i'd like to have whatever the author of this document is having
despite how silly this may seem to many in the HN audience, I will contend that: if you were running a multi-billion dollar sugar water company whose main moat is the brand, and spent hundreds of millions on ads each year as one of the key line items in the budget, you too would want this level of sophistication and thought put into a brand refresh. Probably even more. And you can imagine that this document was debat…
Earlier quoted context omitted.
The lid really is great. But yeah that's a drastic change (new logo, new typography, new slogan, new image, new lid). They always have to throw the baby with the bath water and be radically modern with every detail. Reddit's new design went heavy on modern/JS styling and not the raw simple HN-style text-heavy interface. They should have focused on loading the links->comments, pictures, video as quick as possible. The…
Tangentially Reddit seems determined to make me stop visiting it. When they finally kill old. I won't anymore. The new reddit mobile web experience is incoherent, I get that they're pushing the app but no thanks.