Earlier quoted context omitted.
New Zealand is getting our first store in a couple of months and people are obsessed with it. Stories in the media nearly every week. Long queues for membership. A lot of this is because the local Supermarket Duopoly avoids competing on price and makes great profits. People are looking forward to cutting their costs and also a flow-on as the supermarkets cut their prices a little to compete. Similar to IKEA which is…
It would be fascinating to be part of that team at Costco or IKEA planning to open a new store in a new country. On top of the challenges you can think of, there must be aspects of running the business that you take for granted in your home country and don’t realize will be a challenge in the new country.
New Zealand has an educated, English speaking workforce, uses the English common law and actually has rule of law. They know how to do this. IKEA has stores in Vietnam, where all of those are much less true. They’re not going to learn much about international expansion they don’t know already. This is very different from a Canadian company opening up in the US, or a French one in Belgium. IKEA, and I presume Costco know how to do this already.