Earlier quoted context omitted.
>people were defending them. I believe that some company monitors websites like reddit and twitter for talk about Monsanto or Big Oil (fracking) and that company pays shills to defend them.
Someone on reddit claimed he was on a US presidential campaign doing exactly that. Respond to posts with pre-made replies, if things got hairy, distract with humor or memes. Interestingly, they were aware when they were dealing with another paid shill from the opposing side. After all those years on the internet I think I can also feel the impact of systematic forum activity; controversial topics that get swift, well…
"In April 2016, Correct the Record announced that it would be spending $1 million to find and confront social media users who post unflattering messages about Clinton in a "task force" called "Barrier Breakers 2016".[1][5] In addition to this, the task force aimed to encourage Sanders supporters to support Clinton and to thank both "prominent supporters and committed superdelegates".[6] The organization's president, Brad Woodhouse, said they had "about a dozen people engaged in [producing] nothing but positive content on Hillary Clinton" and had a team distributing information "particularly of interest to women".[7]"
https://en.m.wikipedia.org/wiki/Correct_the_Record
If you watched r/politics and political humor back that it went from organic looking to the consent manufacturing factories they are today.