You're looking in the wrong place. The magic comes from TSMC, not Apple. Apple's major innovation is in using their unrivaled bank account to pay TSMC for exclusivity on their newest fabrication technology. As competitors gain access to that TSMC technology they will match or beat Apple's performance. And if Intel succeeds in reclaiming the fabrication technology lead from TSMC (we'll see) then Intel will beat Apple'…
That’s a bold statement. I don’t think we really know how much of the lead is due to Apple’s design. I would bet it’s more due to fab than design, but the design plays a nontrivial role.
The reality is that multiple factors are working in Apple’s favor. Process, architecture, design, investment, focus, OS… firing on all cylinders as they say.