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Red Digital Cinema announces Scarlet X -- 4K resolution, $9750, Ships in 2 weeks

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Re: Red Digital Cinema announces Scarlet X -- 4K resolution, $9750, Ships in 2 weeks

#5
I did a little searching and found that Panavision rents its Genesis line of digital cameras for $4,000 per day. Granted "no one pays book rate," and that price includes accessories, and the two cameras may not be equivalent. Nevertheless, why hasn't Panavision been disrupted a long time ago? Are their cameras really that good?

Re: Red Digital Cinema announces Scarlet X -- 4K resolution, $9750, Ships in 2 weeks

#6

I did a little searching and found that Panavision rents its Genesis line of digital cameras for $4,000 per day . Granted "no one pays book rate," and that price includes accessories, and the two cameras may not be equivalent. Nevertheless, why hasn't Panavision been disrupted a long time ago? Are their cameras really that good?

In some sense the Genesis and its ilk were already disrupted by the Red One, although I question how price-sensitive this market is. Does Peter Jackson care about the difference between $4K per day and $400 per day?

Re: Red Digital Cinema announces Scarlet X -- 4K resolution, $9750, Ships in 2 weeks

#7

I did a little searching and found that Panavision rents its Genesis line of digital cameras for $4,000 per day . Granted "no one pays book rate," and that price includes accessories, and the two cameras may not be equivalent. Nevertheless, why hasn't Panavision been disrupted a long time ago? Are their cameras really that good?

I'm pretty sure the whole point of RED is to disrupt companies like Panavision. I suspect people still use their cameras because that's what they were trained on, and there is significant brand loyalty in the business.

The Genesis is a digital camera that pretends to be a film camera, just like Avid is a NLE that pretends to be a film cutter.

Genesis filmography: http://en.wikipedia.org/wiki/Genesis_(camera)#Filmography

RED filmography: http://www.imdb.com/company/co0203252/

Re: Red Digital Cinema announces Scarlet X -- 4K resolution, $9750, Ships in 2 weeks

#8
post #6

I did a little searching and found that Panavision rents its Genesis line of digital cameras for $4,000 per day . Granted "no one pays book rate," and that price includes accessories, and the two cameras may not be equivalent. Nevertheless, why hasn't Panavision been disrupted a long time ago? Are their cameras really that good?

In some sense the Genesis and its ilk were already disrupted by the Red One, although I question how price-sensitive this market is. Does Peter Jackson care about the difference between $4K per day and $400 per day?

Exactly. I'm sure the New Zealand taxpayer will cover the difference.

http://tvnz.co.nz/business-news/20m-rebate-hobbit-in-first-y...

Re: Red Digital Cinema announces Scarlet X -- 4K resolution, $9750, Ships in 2 weeks

#9

I did a little searching and found that Panavision rents its Genesis line of digital cameras for $4,000 per day . Granted "no one pays book rate," and that price includes accessories, and the two cameras may not be equivalent. Nevertheless, why hasn't Panavision been disrupted a long time ago? Are their cameras really that good?

so we are shooting a $500M movie, $star$ is costing us $250M of that and the advertising budget is another $300M

Can we see if we can get a deal on the camera rental?

Re: Red Digital Cinema announces Scarlet X -- 4K resolution, $9750, Ships in 2 weeks

#10

I did a little searching and found that Panavision rents its Genesis line of digital cameras for $4,000 per day . Granted "no one pays book rate," and that price includes accessories, and the two cameras may not be equivalent. Nevertheless, why hasn't Panavision been disrupted a long time ago? Are their cameras really that good?

It's also part of crazy Hollywood acounting. The more you can charge against the film the better, that's why flops like Titanic and Empire strikes back still haven't made a profit

You don't want the film company to actually own anything because then the people owed money might have something to go after

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