Earlier quoted context omitted.
You'd be surprised how targeted these scams can be. A friend's mother got an email from her synagogue, with the rabbi's name and everything, asking her to buy some gift cards to surprise some other (named) officials.
A new secretary at a company I consult for received an email saying she needed to buy gift cards for an employee. Our best guess is scammers look for people posting about their new administrative assistant jobs on LinkedIn, etc....
It's pretty darn advanced, and can extend to texts, etc. If you don't know 'how your president talks' you can easily be bamboozled (we cover it in onboarding now, and have identified people they can always go to with questions).