Earlier quoted context omitted.
Building out the infrastructure necessary for Cloud to be compliant with region-stored data was a multi-year project. Huge swathes of Google's architecture (especially its legacy architecture) have deeply-ingrained location-agnosticism assumptions. It turns out to be extremely complex and expensive to remove those assumptions given the way Google handles data once it hits their datacenter fabric. (Not impossible, min…
It’s coming up to a decade since Schrems I, six years since GDPR, and four years since enforcement of GDPR. For a company like Google the writing has been on the wall for a lot longer than a weekend. They’ve simply been gambling that they can get away with it, and now that argument is collapsing.
My prediction is that as things move forward, they're going to find it isn't worth their money to offer Analytics for European customers if the GDPR continues to make that more onerous (especially since the monetization story of Analytics for Google is so threadbare) and just offer it for customers in other countries while Europe does its own thing. Win-win.