I was hoping to see some red meat in the article in terms of who these harbinger households are, what kinds of products they are buying or politicians they support, so that I could either judge them for their poor taste or empathize with their misunderstood genius. Alas, the article seems to lack those kinds of details, except for the examples of Diet Crystal Pepsi and Colgate Kitchen Entrees. Both of those products…
Crystal pepsi was delicious. Clearly you have some parental neglect issues to work through, because most people know this.
We, as a society, drink intense dyes every day largely because of the legacy of prohibition... weirdly colored sodas were the social camouflage for "medicinal" liquor. Surely this brightly colored froth-tube can't be harmful!
This rolled into the marketing illustrations of the mid-20th century.
On a utilitarian level all sodas should be clear.