> Western companies and government pulling out of Russia
you can't really blame the companies for not wanting to be associated in any way with a nazist regime genociding a neighboring country.
And Starbucks or Mercedes pulling out of Russia isn't punishment. It is freedom of association and economic activity. Russians are whining about "punishment" because they have no idea about freedom, and that is them getting a bit of taste of it. They think they can plaster whole country with their swastika - "Z" - in enthusiastic support of the bloody genocide while the whole word shouldn't be able to express its disgust at those happenings.
Especially funny how Russians are cry-baby style whining about supposed violation of their property rights by the West sanctions while Russians have been violating property rights of more than 40 million of Ukrainians (even if we don't consider all the mass killing and raping of civilians that Russians have been doing there). The deep and profound disintegration of any morals in my old country is stunning.
>or issuing sanctions on private individuals.
due to the size of their wealth and the de-facto rules of economic activity in Russia those aren't private wealth of private individuals - they are integral part of that nazist regime, and thus they are guilty too.
And for the sanctioned Russian government officials - that is for example the Roskosmos CEO Rogozin, who is one of the main founders of the Russian Nazi movement "Motherland" (people from which has since taken prominent roles across the Russian government and the ruling Party) and who is one of the most prominent voices around Putin and the Putin's favorite, giving a Nazi salute and the end of his Nazi speech at the Russian Nazi march in Moscow. The specific phrase they all give Nazi salute to is "Glory to Russia!".
https://youtu.be/xkXVVcPWSU8?t=87