At this point, Wikimedia the organization is parasitic on Wikipedia the open-source information project. The latter generates all the goodwill and the former fucks around doing vanity projects with the ensuing resources. What's that pithy "law" about eventually any organization existing simply to perpetuate itself and serve the insiders who work there, rather than further its mission? Ironically what came to mind is…
They get are trying to get financing for their organization offering a service. That is the most win-win situation that you can get.
I am all for adding an Internet-tax to finance projects like Wikipedia, but it is politically easier if it can finance itself.