What a premise. I am not buying it. To those struggling with online dating: stop and get out in the real world. It's easier, trust me. Don't believe the people who are trying to tell you otherwise. Not only you don't need these apps, they are likely the reason you're not getting much sex. Recently, I tried watching How I met your father. Felt like an ad for a certain online dating service. It was absolutely horrible…
I appreciate my experiences are wildly different from a straight person's, but I would be very careful in advertising 'real world dating' as just easier. Often I've seen guys (straight and gay) who struggle with dating do so because their mental health is not in the right state (desperation is not sexy gents). People should focus on sorting that first (exercise, sleep, eating properly etc) before going out on the dating scene.
What I would say people should be careful about with apps is to always consider that the motivations of the business do not necessarily align with yours. Tinder wants you to engage with the app as much as possible to drive revenue, they don't want you find the love of your life because then the revenue stream stops. I see it like alcohol though, a little bit of alcohol is a great social lubricant, too much ends in misery.