Earlier quoted context omitted.
At that price point you're competing with a GoPro, which is likely as good or better at a lower price. All (or most?) current GoPros can be used as a webcam.
Actually I tried to do exactly this. Except the gopro webcam software straight up doesn't work and they don't plan on fixing it. Its depressing really.
I gather support / fixes / etc have been rolling out rather slowly, have you tried it in the past few months? Or is it currently that unusable? I certainly wouldn't expect the software to be difficult to build, there are quite a few webcam-emulating projects out there... but then again this is a company's software rather than an interested hobbyist.