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Bolt has a cool web interface and they really don't want you to use it

toot.kuba-orlik.name

1–10 of 158 posts

Re: Bolt has a cool web interface and they really don't want you to use it

#2
This reminds me of Reddit's approach to mobile. They make their mobile web interface excruciating to use, and block features client side just to push you onto their app.

I'm guessing it has to do with mobile users being more lucrative?

Re: Bolt has a cool web interface and they really don't want you to use it

#3
I don’t install social media apps like Reddit, Facebook or Twitter. And all of them are trying to force me to install their apps. There is even a similar restriction with Facebook messenger, which you can use in mobile Chrome if you use the “request desktop site” feature, but not on the normal mobile site.

Re: Bolt has a cool web interface and they really don't want you to use it

#5

This reminds me of Reddit's approach to mobile. They make their mobile web interface excruciating to use, and block features client side just to push you onto their app. I'm guessing it has to do with mobile users being more lucrative?

More lucrative in the sense that they can collect a lot more information on the user :/

Re: Bolt has a cool web interface and they really don't want you to use it

#7

This reminds me of Reddit's approach to mobile. They make their mobile web interface excruciating to use, and block features client side just to push you onto their app. I'm guessing it has to do with mobile users being more lucrative?

No post body was provided.

Re: Bolt has a cool web interface and they really don't want you to use it

#8

This reminds me of Reddit's approach to mobile. They make their mobile web interface excruciating to use, and block features client side just to push you onto their app. I'm guessing it has to do with mobile users being more lucrative?

More lucrative in the sense that they can collect a lot more information on the user :/

And that's it is a bit harder to block ads in-app.

Re: Bolt has a cool web interface and they really don't want you to use it

#9
There's an (unverified) myth that retention on mobile apps is better. This is one of those things that marketing people keep telling each other without ever verifying the facts. (Unless you deliberately make the web version inferior, of course.)

The reasoning behind it is that you should take real estate on the user's home screen at all costs, because your app's icon will serve as a reminder and people will allegedly come back to it and open more often.

But what matters at the end of the day is the product and the value it brings to the users. I'd argue that deceiving the users to provide real estate for your app does not help your business in the long term. If you get more installs today by coercing them (like Reddit does, for example) you will most definitely see some other metric such as retention decline over time.

Broadly, users - us that is - are not idiots. Deception works momentarily and can have an immediate effect on some metrics. Long term though, every user and no matter how smart or dumb, will eventually assess the value it gets them against the money, against their time, or against the "home screen real estate" they provided.

Speaking from my own experience with multiple mobile apps: there are many ways you can trick the users but you can't trick the longer terms statistics.

Re: Bolt has a cool web interface and they really don't want you to use it

#10

This reminds me of Reddit's approach to mobile. They make their mobile web interface excruciating to use, and block features client side just to push you onto their app. I'm guessing it has to do with mobile users being more lucrative?

Add the German site "ebay-kleinanzeigen.de" to this list. Some responsive design would be easy, but they'd rather have their users use the app with more ads and all the other sweet revenue juice.
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