For businesses that utilize ngrok for commercial purposes, I think it's priced very well. However, for the use-case of a (very) occasional localhost tunnel for webhook testing, I do think it's overpriced @ $25/mo. Perhaps it'd be nice if they added a cheaper paid plan for only localhost tunnels and a static subdomain, without the rest of their services (i.e. what ngrok was when it started). But then again, I use the…
And there are so many tools for helping ingesting webhooks that are free (including the one that my company makes[1]). A new one pops on HN every week...
1: www.svix.com/play/