Author does not mention the major reason I care which is that allowing others to know what we are doing, thinking, saying, where we are going.. either individually or collectively anonymously or not, gives them power over us in many ways to predict, manipulate, dispossess.. which leads to the imbalances we have today of the haves and have nots of data. The people who say big tech already has so much data on them so w…
The thing is, is that actually true? What always comes to mind for me is the Cambridge Analytica scandal, which involved their self-declared 'psychometric targeting', which it turned out, after scientists did some studies had a measurable effect of zero on people's behaviour[1].
People love this idea of 'big data' as some powerful ominous tool, even big companies themselves seem to push it explicitly to seem more towering than they are. It's much more boring and unfashionable to think that people are a little more complex and have more agency and that companies push it because it makes them sound more sophisticated than they are.
[1]https://www.vox.com/science-and-health/2018/3/23/17152564/ca...