A Sister’s Eulogy for Steve Jobs

Edit : downvoted as expected... yes I find it disturbing that people are still so sensitive on sj death as compared to other tragic events.

I've just completed designing a logo for the project I'm working on. Lacking experts around me whose judgement I could rely on, I came up with the following creative process:

1. Come up with an idea and prepare a demo/prototype.

2. Show the demo to a few people around you, preferably those who have some semblance of taste, but they don't have to be experts. If you own a smart parrot, the parrot will do. Since you want to avoid disclosing your idea to competitors, those people should preferably be either close friends or ones who work in a completely different field.

3. Note their reaction. If it is silent or if they say something generic and don't go with an enthusiastic "WOW" in the first three seconds, they are unimpressed. Expect them to be unimpressed, but don't worry about it right away, because even if you showed them, for example, a Paul Rand-designed logo pretending to be your work, they would not recognize it either and would remain unimpressed (they are not experts, remember?).

4. Wait 24 hours. Then ask yourself if you are bothered at all by the disinterest of the people you showed your work to. If you are indeed bothered, it means that your intuitive/emotional brain is telling you that your work is not good enough and that you should go back to step 1. If you are not bothered at all, it means your work is as good as your intuitive judgement is, and you can move on.

The goal is to convince yourself that your work is good enough. Once you achieved that, the opinion of others doesn't really matter. I find this algorithm to be pretty efficient; it lets me hone in on a correct design within a week's time. Your mileage may vary.

Should we cry at every tragedy? If so, we would always be crying. A death of a great man has moved him(her). Leave it at that.

EDIT: I hope more people downvote me into oblivion because I really don't give a damn. I was the kid who had a really bad life growing up, had friends who chose a very wrong path and read three newspapers everyday attempting to either find answer to the pain in the world or to look at a different journalist's critique of the situation in the hope of finding something positive. I concentrated on every single tragedy I was aware of because I wanted to save them but I could not. Heck, even to this day, I still care about every single life on this earth.

At some point you learn not to cry to about what happens. It begins to wear you down. I no longer read the news because I no longer want the negativity. As always, if I can change things along the way I do so. But I'm willing to bet many of you do not.

To cry about everything is a child's notion. Adults are not afforded that option.