Let me check my spam folder - yeah, there are tons of phishing attempts with unusual combinations of hyphens, no hyphens, and company/inc/group that have similar amounts of legitimacy. A domain of coca-colacompany.com doesn't seem that unusual.
Oh, you mean the
#:~:text=
URI fragment - yeah, that is weird! I wonder what the function of the :~ emoji is in their CMS. I know from painful experience that XML names can begin with a colon [1]; I fear that an identifier which is only a colon features prominently in their schema...
I also enjoyed the line at the bottom, in corporatese nonanswer to the question "Is caffeine addictive?"
> We know that not everyone drinks caffeine and not everyone wants to drink it all the time, so we also offer a range of caffeine-free beverages, including [insert local caffeine-free example] so people can make the choice for them and their families.
Someone in some committee vetoed 'including water', much to the chagrin of the Dasani and Smartwater reps in the meeting... or maybe they were duking it out with the new Aha guy and there was no clear winner yet.
[1] https://www.w3.org/TR/REC-xml/#NT-NameStartChar