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Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead

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Re: Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead

#41

Post by butbutbut123456 »

criddell wrote: post #24
mgbmtl wrote: post #12

Or see it the other way around: if you have a SaaS, don't underestimate resellers. My company has its own product, but we also provide white-label services to other companies. We're terrible at marketing, and some of our partners operate in certain very specific niches, with their pool of clients. It's a mutually beneficial relationship. (With the caveat that, if your aim is to build a pool of clients to then sell th…

Sounds like an MLM business...

Microsoft does this really well.

Channel sales are important. When other people get rich off you, you get rich too.

Re: Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead

#42

Post by giaour »

criddell wrote: post #24
mgbmtl wrote: post #12

Or see it the other way around: if you have a SaaS, don't underestimate resellers. My company has its own product, but we also provide white-label services to other companies. We're terrible at marketing, and some of our partners operate in certain very specific niches, with their pool of clients. It's a mutually beneficial relationship. (With the caveat that, if your aim is to build a pool of clients to then sell th…

Sounds like an MLM business...

You need more levels for that. Resellers in the model described by the GP make their money by selling the product, not by recruiting more resellers.

Re: Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead

#43

Post by bdcravens »

ageyfman wrote: post #33
greenbit wrote: post #4

Where is the value added, in this? Looks like a means to un-earned income for a very few, by driving up costs for the vast majority.

The value is that marketing & sales are easily the harder discipline for most SaaS businesses.

Exactly. Why wouldn't you want to increase your sales reach? I think there's a subconscious bias on HN and similar spaces against anything that indicts the "if you build it they will come" dream.

Re: Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead

#44

Post by judge2020 »

tyingq wrote: post #14

I'm surprised it doesn't mention selling "mash ups". I imagine there's some opportunities to talking to one service and decorating it with associated data from another service. Or even just better thought out aggregated services from one provider. I suppose then it's engineering, but the kind of thing an out of the box api proxy could do with just configuration. A proxy would also open up opportunities like serving c…

> I suppose then it's engineering

Careful, that’s supposed to stay a secret!

https://news.ycombinator.com/item?id=31226100

Re: Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead

#45

Post by demopathos »

grogenaut wrote: post #19
ackbar03 wrote: post #17

Earlier quoted context omitted.

That doesn't actually sound like a bad idea, slapping web3 onto whitelabel software and selling at a premium. Heck some vc might even fund you to cold call clients out of your car at lunch time!

of the folks who left my work recently (6-8 months) theyre mostly selling crypto shovels.

It's great utility indeed.

Re: Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead

#46

Post by [deleted] »

criddell wrote: post #24
mgbmtl wrote: post #12

Or see it the other way around: if you have a SaaS, don't underestimate resellers. My company has its own product, but we also provide white-label services to other companies. We're terrible at marketing, and some of our partners operate in certain very specific niches, with their pool of clients. It's a mutually beneficial relationship. (With the caveat that, if your aim is to build a pool of clients to then sell th…

Sounds like an MLM business...

[deleted]

Re: Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead

#47

Post by ascendantlogic »

criddell wrote: post #24
mgbmtl wrote: post #12

Or see it the other way around: if you have a SaaS, don't underestimate resellers. My company has its own product, but we also provide white-label services to other companies. We're terrible at marketing, and some of our partners operate in certain very specific niches, with their pool of clients. It's a mutually beneficial relationship. (With the caveat that, if your aim is to build a pool of clients to then sell th…

Sounds like an MLM business...

Without the "ML". The goal is to resell the software, not recruit people below you to resell and recruit more people, etc.

Re: Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead

#48

Post by usaphp »

mgbmtl wrote: post #12

Or see it the other way around: if you have a SaaS, don't underestimate resellers. My company has its own product, but we also provide white-label services to other companies. We're terrible at marketing, and some of our partners operate in certain very specific niches, with their pool of clients. It's a mutually beneficial relationship. (With the caveat that, if your aim is to build a pool of clients to then sell th…

How do you calculate pricing? I have a saas and a lot of customers ask me for a white label solution, so they can resell it to their own customers, but I always struggle with how do I price it correctly.

Re: Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead

#50

Post by jcims »

criddell wrote: post #24
mgbmtl wrote: post #12

Or see it the other way around: if you have a SaaS, don't underestimate resellers. My company has its own product, but we also provide white-label services to other companies. We're terrible at marketing, and some of our partners operate in certain very specific niches, with their pool of clients. It's a mutually beneficial relationship. (With the caveat that, if your aim is to build a pool of clients to then sell th…

Sounds like an MLM business...

It's a bog-standard value-added reseller (VAR) model that has been around for decades. It actually can be a great thing because most industries have idiosyncrasies that can benefit from a focused approach from the vendor/reseller.
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