This article does not take into account that what happens
after that weeek. A week of spent
with family, outdoors, video game spree, hacking spree with no distractions all sound great, but when did the author come back to doing the same thing again, over and over again? For instance, when did he/she feel like spending another full, uninterrupted week with family/on the beach? Also, how long can you keep repeating the @ 90 hr week?
Yea binging works, only when it is a once in a while thing. But if you have a business, and customers, and a code base, and a team - shit is ongoing, you just can't get things over with.
Think of it like food. Can you eat a week's worth of food and not come back? If you have a child (a company is like a baby always keen to hurt itself), can you dress them up once for the rest of the year?