Earlier quoted context omitted.
Step 1: Obtain gethotdogs.com Step 2: Make billions. Step 3: Buy hotdogs.com with your massive amounts of VC funds^W^Wcash. This is what Facebook (thefacebook.com), Dropbox (getdropbox.com), etc did.
Counterpoint 1: Steam could not buy steam.com. Counterpoint 2: Domain scalpers will demand ridiculous prices if they believe that you are affiliated with a similar-sounding domain or company.
Ever since URL bars defaulted to a web search instead of just adding www.com to the word the value of a one word dot com has dropped.