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Optimizing for Feelings

browsercompany.substack.com

11–20 of 43 posts

Re: Optimizing for Feelings

#11
> We optimize for feelings. Our own, and of those we serve.

I wonder what that would mean in practice. Optimising for your own feelings is easy, but when you have 100s, let alone millions, of users, what can you possibly know about their feelings? How about conflicting feelings, within the same person, or between different people?

Re: Optimizing for Feelings

#12
This is what I do (I tend to write software that I like to use). Enjoyment and positive feelings are important components of my work.

But I doubt my stuff would be considered "commercially feasible," and I probably wouldn't get VCs interested.

I don't care. I'm grumpy, battle-scarred, and quite good at what I do. I'm in the enviable position (although I suspect many here would not "envy" me) of not needing to beg others to validate my work (or pay for it), so I'm fairly free to do what I want to do, as opposed to what I have to do. This won't get me fame and riches, but does make me happy.

When optimizing for emotions, we need to be very, very sensitive to our audience. One simple example, is high-key, vs. low-key. High-key stuff is usually against a white background, and low-key stuff is usually against a black background.

White and black trigger all sorts of emotions, and one's culture plays a big part of that (like, black is the sign of mourning, in the US, but white is the sign of mourning, in Japan).

One way that I deal with this, is respecting Dark Mode.

Purple is also another color that can trigger different emotional responses, based on culture (and what it is paired with).

Americans tend to like simple, uncluttered, design-heavy interfaces, while Japanese tend to like busy, colorful interfaces, without as much attention paid to design.

etc., ad nauseam.

Re: Optimizing for Feelings

#13
post #8

Oh hell yes. The concept that we do things based on our emotions will strike a certain type of individual as wrong, simply because they've become so used to looking at things like a machine. To that person I say: you are doing it right now. You are doing things based on your emotion, and it doesn't always feel... good, but it is how humans work. Humans are highly evolved organisms, and our emotions emerge from a vast…

Emotions are guidance, not binding. If you are not able to manage them on your own (an important aspect of adulthood), they will get into your way at some point in life. Yes, they are real, but acting on your emotions unconditionally is dangerous when you are in a position of responsibility or power.

I didn’t get a sense from the article or post you’re replying to that acting on emotion unconditionally was desirable.

Re: Optimizing for Feelings

#14
"Writing manifestos about the state of the industry has never really been our thing." Except, their website feels like a big ol manifesto. And when I read it the first time, I got excited.

But the more I read stuff like this, the more suspicious I get, and I get hit by manifesto fatigue. I want to see the product, and I would love to see something new in the browser world.

The vision is beautiful, and I'm curious to see how that turns into a usable product. I'm pretty sure I don't want my go-to browser to be an artwork or a build-it-yourself type of thing.

Function often comes before the feeling for a reason. A restaurant can't exist without its functionality. That "beloved dish that never fails" is not a feeling but a good product.

I have a strong feeling this will be a very niche product. I would also love to be proven wrong.

Re: Optimizing for Feelings

#15
post #7

I would love to proven wrong but I’m skeptical that a company started 2 years ago with $18 million of Series A VC funding to repay and no shipping product is going to be able to optimize for anything but growth and getting acquired https://www.crunchbase.com/organization/the-browser-company

They've been keeping it close to the chest, I think. But their browser exists and I believe is called Arc.

Re: Optimizing for Feelings

#16

"Writing manifestos about the state of the industry has never really been our thing." Except, their website feels like a big ol manifesto. And when I read it the first time, I got excited. But the more I read stuff like this, the more suspicious I get, and I get hit by manifesto fatigue. I want to see the product, and I would love to see something new in the browser world. The vision is beautiful, and I'm curious to…

If you want to see the browser, you can do so here: https://browser.kagi.com

(And if you're on MacOS, you can actually try it. I haven't.)

Re: Optimizing for Feelings

#17
post #8

Oh hell yes. The concept that we do things based on our emotions will strike a certain type of individual as wrong, simply because they've become so used to looking at things like a machine. To that person I say: you are doing it right now. You are doing things based on your emotion, and it doesn't always feel... good, but it is how humans work. Humans are highly evolved organisms, and our emotions emerge from a vast…

Emotions are guidance, not binding. If you are not able to manage them on your own (an important aspect of adulthood), they will get into your way at some point in life. Yes, they are real, but acting on your emotions unconditionally is dangerous when you are in a position of responsibility or power.

for that matter, unconditional anything is dangerous

unconditional rationalism seem to lead to a meaningless life (i.e. the shitty kind of nihilism)

unconditionally doing something because "rationality" demands it strikes me as mental gymnastics to let some symbolic-computable method dictate what we do... to follow this unconditionally is just as dumb as acting only on one's emotions

we have (are able to do) both; so let's use both.

Re: Optimizing for Feelings

#18
post #5

Oh hell yes. The concept that we do things based on our emotions will strike a certain type of individual as wrong, simply because they've become so used to looking at things like a machine. To that person I say: you are doing it right now. You are doing things based on your emotion, and it doesn't always feel... good, but it is how humans work. Humans are highly evolved organisms, and our emotions emerge from a vast…

Probably there are as many emotional reactions to some given aspect of software as there are people. How do you optimize for every individual?

You take cues from our friends in the marketing department. You don’t optimize for everyone. You niche down to the exact group of people you want to optimize for, find their commonalities, and optimize for those.

Re: Optimizing for Feelings

#19
post #16

"Writing manifestos about the state of the industry has never really been our thing." Except, their website feels like a big ol manifesto. And when I read it the first time, I got excited. But the more I read stuff like this, the more suspicious I get, and I get hit by manifesto fatigue. I want to see the product, and I would love to see something new in the browser world. The vision is beautiful, and I'm curious to…

If you want to see the browser, you can do so here: https://browser.kagi.com (And if you're on MacOS, you can actually try it. I haven't.)

Kagi/Orion is a different organization and a different browser.

Orion is WebKit, thebrowsercompany’s Arc browser is Chromium.

Re: Optimizing for Feelings

#20
post #19
post #16

Earlier quoted context omitted.

If you want to see the browser, you can do so here: https://browser.kagi.com (And if you're on MacOS, you can actually try it. I haven't.)

Kagi/Orion is a different organization and a different browser. Orion is WebKit, thebrowsercompany’s Arc browser is Chromium.

Oh whoops, you're completely right! Both just happen to be browsers I recently came across. Sorry!
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