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Is Everything an MLM? (2019)

annehelen.substack.com

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Re: Is Everything an MLM? (2019)

#5
It reminds me of a song I sang to myself to the tune of the Lego Movie theme, surveying the tech job market at the time:

    Everything is adtech,
    Everything is marketing, surveillance, and spam...

Re: Is Everything an MLM? (2019)

#6

MLM: Multilevel Marketing scheme

It's the politically-correct term for pyramid scheme these days.

https://en.wikipedia.org/wiki/Multi-level_marketing

> MLM salespeople are, therefore, expected to sell products directly to end-user retail consumers by means of relationship referrals and word of mouth marketing, but more importantly they are incentivized to recruit others to join the company's distribution chain as fellow salespeople so that these can become downline distributors.[1][8] According to a report that studied the business models of 350 MLM companies in the United States, published on the Federal Trade Commission's website, at least 99% of people who join MLM companies lose money.[9][10] Nonetheless, MLM companies function because downline participants are encouraged to hold onto the belief that they can achieve large returns, while the statistical improbability of this is de-emphasized. MLM companies have been made illegal or otherwise strictly regulated in some jurisdictions as merely variations of the traditional pyramid scheme.[11][12]

Re: Is Everything an MLM? (2019)

#7
There's definitely a trend where large corporations/institutions push risk and liability down onto individuals, who have a hard time quantifying it properly. They make promises about "independence" and "entrepreneurship" and "building wealth", but they're really just taking advantage of an information asymmetry, tricking uninformed individuals into accepting a deal that is much worse than they think.

See: Uber, Subway franchises, academia, Amazon truck drivers, or any of your classic MLMs

Re: Is Everything an MLM? (2019)

#8
post #6

MLM: Multilevel Marketing scheme

It's the politically-correct term for pyramid scheme these days. https://en.wikipedia.org/wiki/Multi-level_marketing > MLM salespeople are, therefore, expected to sell products directly to end-user retail consumers by means of relationship referrals and word of mouth marketing, but more importantly they are incentivized to recruit others to join the company's distribution chain as fellow salespeople so that these can…

>politically-correct term

I don't get it. Were people getting canceled for saying "pyramid scheme" or something?

Re: Is Everything an MLM? (2019)

#9

There's definitely a trend where large corporations/institutions push risk and liability down onto individuals, who have a hard time quantifying it properly. They make promises about "independence" and "entrepreneurship" and "building wealth", but they're really just taking advantage of an information asymmetry, tricking uninformed individuals into accepting a deal that is much worse than they think. See: Uber, Subwa…

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