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Don't remember a specific instance, but I've seen this used in a couple of sites. Kind of mind numbing. Try to read the text or click on a link in the footer, and if you're lucky the request will be slow enough.
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Not exactly the same, but theverge.com has recently decided to shove about 50 Outbrain ads, across 3-4 loads, in between the end of the article and the comment section. It makes me livid every time, yet still I go back :(.
I'm fairly convinced sites do this because someone there is sick of having to moderate their comment section, but doesn't have the buy-in to get rid of it entirely. So instead they stick a bunch of ads above it, hide it behind a button, etc. in hopes of annoying people into not commenting.
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Aside from a handful of web applications (like Google Maps), I struggle to think of a good reason for sites to be able to observe or hijack scrolling behavior. That capability is abused far more often that it actually leads to improved usability, and I don't think the web in general would suffer from sites being denied that power by default.
observing is great for marketing pages overriding scrolling behaviour or virtual scrolling is a complete no-go eg. this one: https://www.fortnitelookbook.com/en
HN tends to be more developer focused but I suspect most of these horrendous type decisions aren't made by random dev, and random dev isn't in a position to stop it.
Many years ago I once worked at a place where a CRM app had "special instructions" and at one point management was so upset about people not following them 100% of the time they were considering "make them blink" so the drones wouldn't miss them ... thankfully the blink tag had been deprecated. These instructions were sometimes several paragraphs long ... and they wanted them to blink...
I once shipped a new product, and was surprised to receive no negative feedback from users regarding content quality. Happens out, UX team placed the "Send Feedback" button below the infinite scroll content feed.
I recall a new marketing executive who touted that they had improved the youtube ads so much that NOBODY had skipped a single improved youtube ad!
They made the ads all so short that you couldn't skip them.
A simpler version of the rule would be: "Do not infinite scrolling". Seriously, infinite scrolling is disgusting. The only good use I can think of is for realtime feeds. Infinite scrolling has no repeatable reference points. It has a similar effect to a wall-o-text. It seems to go in the same category as gestural computing, an way to make computers feel "Skillful" to use, and "Organic", while throwing away efficiency…
The only time I've used anything like infinite scrolling it was for long search results.
For that customer's app / use case it actually worked. But honestly that was about it for times I've used it / felt it worked.