As with most supposed Google killers, it suffers from the small issue of being terrible. Right now I'm in Los Angeles and looking to buy a roll of film. When I search for "where to buy film in los angeles": - Google gives me three top Maps results, all small photo stores relevant to my search, a Yelp results page, some relevant reddit discussions with recommendations, and then sites for some individual businesses. -…
So, the search engine from an SEO company is actually showing results from industries that are highly SEO optimized. (Movies, Jobs, Travel are all huge SEO consumers).