Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival
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Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival
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Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival
#22025 - Lidi acquired by AWS.
Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival
#3As a German I would like to point out, that German companies are (as always) too late to the party. Nothing with worldwide relevance in the software, AI nor cloud space came out of Germany / the EU within in the last decades. It's embarrassing :(
Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival
#4IMHO too late. Software to run a PaaS was the key 10 years ago, the future is custom silicon and universal runtimes (either via linux containers and k8s or WASM).
In both areas the barrier to enter is huge and costly. Common commodity hardware (think x86) will not provide enough competitive advantage especially in terms of energy efficiency.
That said, I'm happy that someone at least tries to attack. All the best wishes, I'll be happy once proven wrong.
Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival
#5Somebody should tell them “Made in Germany” may work for cars and capital goods, but not for tech.
Too late.
Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival
#6Isn't "Made in Germany" Hetzner's thing?
Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival
#7As long as I can't provision these service myself without having to "call for advice" I am not using it irregardless of the price. It's 2022 and any company still hiding behind "call for pricing" or "call for quote" that isn't servicing government agencies is going to be eaten alive by any other provider not making customer run thought hoops.
They claim they are the German AWS when they miss the first thing that Bezos did at Amazon. He removed the barrier of entry to the max. He realized that people do impulse buying and the easier it is to do this the more business you get. Does anyone remember 1-click? I am sure a I have quit out of a purchase a hundred or more times at random vendors when I ended up having to create an account to just find out how much shipping is.
I had to order some custom laser cut metal parts. There are hundreds of companies offering this in Switzerland but almost all require a call for quote. The one company that let me upload my Fusion 360 file and give me an instant quote is the one I went with even if it cost more because I don't have the time to write 10 companies and send each one of them a CAD file having to explain what I want for such a limited run.
Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival
#8I'll believe it when I see the CapEx.
Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival
#9As long as I can't provision these service myself without having to "call for advice" I am not using it irregardless of the price. It's 2022 and any company still hiding behind "call for pricing" or "call for quote" that isn't servicing government agencies is going to be eaten alive by any other provider not making customer run thought hoops. They claim they are the German AWS when they miss the first thing that Bezo…
Unless EU governments pass protectionist laws requiring the use of local services.
Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival
#10These 2 data center facilities are super small - I hope they have rapid expansion ability if they want this to succeed.