Earlier quoted context omitted.
in general once a person's contact has run for two years they get a new phone That kind of market calculus made sense before the recession. Now the value proposition has changed, and while people may still buy newer hardware (such as tablets) they expect better value from their tech purchasing because increasing wealth is no longer a given. Also, people are more suspicious of corporations in general, especially ones…
That kind of market calculus made sense before the recession. Now the value proposition has changed, and while people may still buy newer hardware (such as tablets) they expect better value from their tech purchasing because increasing wealth is no longer a given. I'm not so sure about that. You can (probably- I'll be honest, I haven't checked for sure) get a more powerful Android handset than a Nexus One for free if…
Creditworthiness is a major barrier for many people. Many more resent being tied to a single vendor. Hence the increasing market share of non-contract vendors, although they've been taking a beating too because cell service demand at the bottom end is highly elastic compared to food and housing.