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Record labels dig their own grave, and the shovel is called TikTok

tedgioia.substack.com

21–30 of 198 posts

Re: Record labels dig their own grave, and the shovel is called TikTok

#21

When I read this, I was trying to map "record labels" and "music" onto "big 5 publishers" and "books." The Big 5 are not quite there yet, but you can almost feel it gestating in the minds of those executives: "publish your book yourself, and if it's a hit, then we'll reprint it and do your next one." In the other article by Ted Gioia (the talk with Rick Beato), Ted said, back in the old days, half the people in the r…

Ricks youtube video with Brian May was so good I sent it to friends.

Try to find him doing one of your favorite songs if you want to hear stuff like "here they go from an F sharp into a diminished 7th and that shouldn't work but they make it work." I know nothing about music but I love to hear master craftsmen, no matter the craft, talk about their trade and not dumb it down.

Re: Record labels dig their own grave, and the shovel is called TikTok

#22
post #5

Earlier quoted context omitted.

It is a lot more complex than it seems from the outside. If you want to play a live show somewhere big (reach the most fans, sell merch and earn the big bucks), Live Nation owns the venue. Live Nation is Clear Channel and Ticket Master. Live Nation also owns radio, where your show would be advertised. The big labels all have deals with Live Nation. It is all super super shady.

Who wants to build a competitor?

Lots of people have tried and failed. Live Nation is an abusive monopoly.

Re: Record labels dig their own grave, and the shovel is called TikTok

#23

When I read this, I was trying to map "record labels" and "music" onto "big 5 publishers" and "books." The Big 5 are not quite there yet, but you can almost feel it gestating in the minds of those executives: "publish your book yourself, and if it's a hit, then we'll reprint it and do your next one." In the other article by Ted Gioia (the talk with Rick Beato), Ted said, back in the old days, half the people in the r…

No post body was provided.

Re: Record labels dig their own grave, and the shovel is called TikTok

#24
post #3

I don’t get why artists even use record labels anymore. Is there something that Facebook/YouTube/iTunes etc doesn’t provide?

Yes,

- Marketing - Industry Connections - Cashflow

The majority of the modern Musician's job is marketing through social media. A label helps to alleviate that burden.

Re: Record labels dig their own grave, and the shovel is called TikTok

#25

Earlier quoted context omitted.

Competitor to what, Live Nation? It is a wide range of different businesses. There is nothing to compete with since you're competing with everything. Any time something infringes on one of their areas, they just buy it or put it out of business. Them being a global company makes it impossible to even get started. Case in point, check out Insomniac... Insomniac produces some of the most innovative, immersive music fes…

For anyone who wants to take a crack at building a competitor on the ticketing side: https://seatgeek.com/jobs

How does SeatGeek get around not owning the venue?

Re: Record labels dig their own grave, and the shovel is called TikTok

#26

Earlier quoted context omitted.

Upfront funding to get you going. Recording, traveling, promoting all costs money. We're getting better with cheaper tools, and cheaper promotion platforms (tiktok and all), but still there is a need for capital

>> The singer Halsey put up a TikTok last week complaining about her label’s obsession with TikTok. “I have a song I love I wanna release ASAP,” she told fans on the platform, “but my record label won’t let me. I’ve been in this industry for eight years and I’ve sold over 165 million records, and my record company is saying that I can’t release it unless they can fake a viral moment on TikTok.” ------- The article is…

Oliver Tree told the same thing on a number of podcasts on YouTube

they’re not gonna let him make an album unless he reaches a million followers on instagram and then changed this number to 6 million

he just accidentally made a hit song “Life goes on” and only then was he allowed to make the next album

Re: Record labels dig their own grave, and the shovel is called TikTok

#28

Earlier quoted context omitted.

For anyone who wants to take a crack at building a competitor on the ticketing side: https://seatgeek.com/jobs

How does SeatGeek get around not owning the venue?

Almost as a rule, in the US at least, large multi-purpose venues sign exclusive contracts with their ticketing provider. That means that all events, including any concerts that come through the building, are ticketed by the venue's chosen ticketing provider.

While we're probably better known as a consumer app for buying tickets, SeatGeek also builds the full set of software you need to run a major venue. Everything from issuing and managing season tickets for the resident pro sports team, to working with promoters in selling tickets to their national tours and hosting the big, high-demand concert on-sales that accompany them.

A big component of our path into the market is that it's often the resident pro sports team that operates the venue and makes the ticketing decision. They tend to be very focused on the fan experience, particularly for season ticket holders, and that's our strong suit.

Re: Record labels dig their own grave, and the shovel is called TikTok

#29

When I read this, I was trying to map "record labels" and "music" onto "big 5 publishers" and "books." The Big 5 are not quite there yet, but you can almost feel it gestating in the minds of those executives: "publish your book yourself, and if it's a hit, then we'll reprint it and do your next one." In the other article by Ted Gioia (the talk with Rick Beato), Ted said, back in the old days, half the people in the r…

In the age of internet virality, who would accept an offer from a promoter that demands >80% of your profit?

Unless you are acting for reasons of charity, the answer is no.

Re: Record labels dig their own grave, and the shovel is called TikTok

#30
post #3

I don’t get why artists even use record labels anymore. Is there something that Facebook/YouTube/iTunes etc doesn’t provide?

I hate to parse words but the article isn't about artists. It's about pop stars. Corporate puppets. Literally, tools of the trade.

Who gets the massive streams for the next release? It doesn't matter to label. That's the nature of pop music. There's always the next big thing right behind the current big thing, which pushed out what is not the last big thing.

Artists? Artists don't play these type of games.

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