Competitor to what, Live Nation? It is a wide range of different businesses. There is nothing to compete with since you're competing with everything. Any time something infringes on one of their areas, they just buy it or put it out of business. Them being a global company makes it impossible to even get started.
Case in point, check out Insomniac...
Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority.
Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.
Little do they tell you... "In 2013, Insomniac entered into a creative partnership with Live Nation."
https://en.wikipedia.org/wiki/Insomniac_(promoter)
Such a close creative partnership that LN hosts the jobs page for Insomniac... for example...
https://livenation.wd1.myworkdayjobs.com/InsomniacExternalSi...
If your record label isn't in cahoots with these guys, you aren't playing anywhere public. There is nothing that YouTube and TikTok can do to help you there...