What the article is describing isn't "fans" as much as plain old "customers". Almost all the examples given in the article are people doing courses. If you sell a course for $1000, then the person buying it isn't a "fan" who just gives you money, the buyer is just a customer who buys a service. The only thing new about this is that it's happening online; offering courses for $1000 is not exactly a new thing, it's a b…
But it's the VC world. They need to come up with new, innovative concepts so they can be seen as a thought leader! /s
VCs are only interested monetizing the "product" aspect of creative ventures so they rephrase the key concepts in MBA blandspeak.