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iPod godfather and ex-iPhone team launch previously stealth startup

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Re: iPod godfather and ex-iPhone team launch previously stealth startup

#71
post #54

Earlier quoted context omitted.

People didn't have obvious, specific problems with their CD players either. Or their cassette tape players for that matter. Are you saying the iPod was a bad idea?

People didn't have obvious, specific problems with their CD players either. I hated carrying around a clunky CD player plus a collection of CDs that I could lose at any moment. Fidgeting too much with the player would also, you know, scratch and destroy the physical media that stored my music. There were a number of obvious problems with CD players. Thermostats...not so much.

There's an obvious problem with thermostats... your heating bill. Many people have financial trouble caused by heating costs -- Nest's challenge will be to 1) create a product that actually reduces heating costs, 2) convince people they've done that, and 3) create an easy adoption plan (dead simple installation, and financing of the cost, or making a compelling investment case)

Re: iPod godfather and ex-iPhone team launch previously stealth startup

#72

You don't want to be overly cynical of any ideas, but this is a non-starter for consumers. Thermostats are fine as-is: they could use a new UX, but do you really want to pay $249 (plus a $120 install fee) for that touch-up? Here's why this thing will sell like gangbusters, though: it's aesthetically appealing. Homebuilders put aesthetically-appealing items in their new homes. When you're purchasing a house for six fi…

Like others have mentioned, you've got to focus on the energy savings to justify the cost. For some reason Nest has hidden this away in their whitepaper. But - if you take the time to read that - you find, nested (ha ha - get it) towards the end, the conclusions of their simulations. As a quick aside, let me just say, that for a company essentially selling excellent product design - they did a shit job at presenting…

They found that the people gone from the house 9-5 will save an average of $227/yr, and people who need to keep their homes comfortable during the day will save an average of $116/yr.

Relative to what, though? Using an ugly WiFi thermostat? Praying over chicken bones and running the AC at 65F all day? You're absolutely right--they need to sell this thermostat on energy savings.

FWIW, I'd install a beautiful thermostat if it also (a) saved the world a bit and (b) saved me some money.

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