Earlier quoted context omitted.
Is this actually happening in Europe? The US is the exact opposite. It's rather trivial to improve rural areas and housing costs are outpacing urban areas at least in percentage increases. Most rural areas still have access to all the basics that urban areas provide and are only a couple hours drive from major urban centers. There's no public transport but no one cares about that in the US. Even in the largest cities…
People define "rural" vastly differently - most "rural" areas in the USA are actually peppered with small towns (between 10 and 10k residents) which can be covered by high speed internet and even effective public transportation if desired - in a small enough town that can just be a guy with a van hired by the township. All you're really missing then is the connection to the nearest urban center - if it takes an hour…
Rural for others is 40 acre plots. For some it's 400-1000.