Earlier quoted context omitted.
> I don't get who this product is for, other than maybe someone who has heard mechanical keyboards are cool but is daunted by doing any research into what mechanical keyboard options exist out there. Me, or anybody who needs a no-fuss, one-shot, buy-and-use-it-till-it-dies type of consumer. I don't care about changing switches. I don't care about DIY. While I'm perfectly capable, I don't want to spend time on that. I…
> Me, or anybody who needs a no-fuss, one-shot, buy-and-use-it-till-it-dies type of consumer. You can get a cheaper no-fuss mechanical keyboard from reputable brands with respectable components for far less than this logitech keyboard is being sold. From the top of my mind, Akko keyboards are quite nice, and most of their products sell for $50 less. You'd need to be completely, utterly clueless to go to Logitech for…
Not clueless, just not someone who would Google around for reviews or care to get the absolute best. They go to Best Buy. This is virtually every adult I know over age 40/50 outside of the industry. They'll roll up to Best Buy for a new keyboard, see this and think "cool! Some new type of thing!"
A household brand name like Logitech is significant. They've been making mice almost as long as I've had a computer. This is extremely important to anyone who's been around long enough to have ventured into trying alternatives and eventually come back to the big names for consistency, warranty, return-ability.