Earlier quoted context omitted.
Because, as the article says, it can reveal Facebook accounts that you didn't knew your friends had, such has this friend of the OP who has a "straight" and a "gay" FB account.
I'm not sure that's such a huge sin -- technically I think FB says that you cannot have more than 1 account/actual person; I'd imagine when this `feature` was baked in the engineers didn't imagine that anyone would maintain an account that 1) they would keep hidden from friends _and_ 2) add their phone numbers to. At the very least, the friend could have blocked the set of people he didn't want to know about his pref…
You work at Facebook, don't you?