Earlier quoted context omitted.
If you are not able to digest cellulose, it doesn't matter if it takes 100, 1000 units of plant calories to create one of meat. This criticism against meat only works for grain-fed beef, for grass-fed animals it makes no sense at all.
I suppose it gets more complicated though because in at least some cases, we could plant human-edible food where the grass is and still come out ahead (after taking into account that it's harder to grow pretty much anything than grass)
People love non-commercial applewood.