Earlier quoted context omitted.
This is clearly not the enterprise playbook. The enterprise playbook is to sell on slides, iterate with a few customers and go after even bigger customers. Start small and trying to go upmarket is the normal playbook for a b2b smb company that is not growing anymore. Managing enterprise customers is easier than managing thousands or small companies. And it also create a natural barrier to entry
> The enterprise playbook is to sell on slides, iterate with a few customers and go after even bigger customers. I would call this product discovery and development with early adopters, something I hope every startup is doing. I've also seen this be called a Lighthouse program. > Managing enterprise customers is easier than managing thousands or small companies. And it also create a natural barrier to entry I definit…
So as a customer if you want the best product then you have to switch