You mention the "Dead Internet Theory" (not heard that phrase before!). I agree: the WWW Internet is dead, that is your problem. No-one visits websites anymore, everyone has moved to the 10 biggest websites and all data is now siloed there. If I want to search for something topical and relevant, I go to Facebook, Twitter, Reddit, HackerNews, Instagram, Google Maps, Discord etc. The general Internet is dead: it's just…
I built my search engine in part to explore whether this was actually true, and I don't think it actually is. There's still a lot of organic human-made content still out there, possibly more than ever, it's just not able to compete with the SEO industry that completely displaces it from Google and social media.
People that know me and don't meet me regularly might know the URL of my web site and might care to look at it once per year and check if there is something new. Usually pictures and tales from holidays. Covid made those holidays less memorable so I didn't make any update since fall 2019. People that meet me regularly don't need that website, I'm telling them the tales first hand and showing them the pictures without being obnoxious. I guess that this website is a target for your search engine except it's not in English and your search engine seems to want English search phrases.
I don't have anything of value to share on a public chat like Twitter and I don't have an ego to pretend I do. I also don't use Facebook anymore. I go there once per year to like the messages that wish me happy birthday. I think it's polite to do so. All my media production is on WhatsApp or Telegram in group chats with people I know in real life.
If I really cared about producing content for the world I'd probably be using Twitter, Medium or the fad of the year and they'd take care of my SEO (do they?) or I'd be trying to score points on StackOverflow.
To recap: I never intended to compete on SEO. I'm really OK that my website is only for friends and spreads by word of mouth. It probably never did, I bet it's been on a flatline since I created it 20+ years ago.