Related to this article: The owner of a company (non-startup, but growing and profitable) I used to work for gave me great career advice. He said to always focus on things that produce revenue. If you aren't doing things that produce revenue, try to move into those areas if possible. His view was that revenue can soar 100%, 200%, 1,000%, 10,000% or however high. Cost savings, on the other hand, can only go down to a…
If you can provide the same product or service but with a smaller margin, you can out price your competitors and win the customers over.
I think Jeff Bezos is famous for saying: Your margin is my opportunity.